Opportunity at
WiseSenior CRM Manager - Advocacy
Wise is an organization developing borderless financial solutions for individuals and enterprises. The company is currently hiring a Senior CRM Manager - Advocacy to work on-site…
Career Tools
About This Role
Wise is an organization developing borderless financial solutions for individuals and enterprises. The company is currently hiring a Senior CRM Manager - Advocacy to work on-site in London. This individual contributor role suits an autonomous professional who can independently steer customer relationship management strategies focusing on pricing and referrals. The person in this position will demonstrate the pricing advantages of Wise to users, encouraging advocacy, recommendations, and long-term engagement. The…
Job Description
Wise is an organization developing borderless financial solutions for individuals and enterprises. The company is currently hiring a Senior CRM Manager - Advocacy to work on-site in London.
This individual contributor role suits an autonomous professional who can independently steer customer relationship management strategies focusing on pricing and referrals. The person in this position will demonstrate the pricing advantages of Wise to users, encouraging advocacy, recommendations, and long-term engagement.
The successful candidate will collaborate closely with Product, Marketing Tech, Analytics, UX Research, and Product Marketing teams. Responsibilities include building cross-channel lifecycle campaigns utilizing email, push notifications, and in-app messaging, alongside managing the email calendar, database health, localization processes, and A/B testing plans.
Responsibilities
- Develop and independently manage the Invite CRM strategy covering customer lifecycle management, segmentation, incentives, and engagement initiatives
- Own the CRM strategy for Pricing to help customers understand the value received from Wise
- Utilize price leadership to drive referrals and advocacy
- Partner with internal technical and non-technical teams including Product Managers, UX Researchers, Designers, Copywriters, Engineers, and Analysts
- Execute customer segmentation using data-driven insights to deliver relevant communications
- Analyze campaign performance metrics to enhance conversion rates and engagement throughout the customer lifecycle
- Maintain customer database health, ensuring compliance and adherence to CRM best practices
- Manage email calendars, deliverability, and monthly reporting
- Implement localization processes for international campaigns
- Maintain and execute an A/B testing plan
Requirements
- At least 5 years of senior-level CRM experience with a strong focus on segmentation, lifecycle management, and stakeholder engagement
- Track record in cross-channel lifecycle communications across email, push, and in-app messages
- Experience planning, developing, and executing large-scale lifecycle campaigns
- Technical familiarity with hands-on creation of emails and canvases within CRM platforms
- Strong analytical mindset with experience using data to improve campaign performance
Qualifications
- Experience working in a product-driven environment
- Competency in coding with HTML, CSS, or Shopify Liquid
- Experience utilizing SQL and analytical tools such as Looker, Google Analytics, or MixPanel
- Experience working with Braze or similar cross-channel marketing platforms
- Experience operating within an international organization
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location of the Senior CRM Manager - Advocacy role?
The position is based in London.
What is the employment type for this job?
The posting specifies full-time employment.
What salary does Wise offer for this position?
The salary is not stated in the job posting.
What remote work options are available?
The role is on-site in London.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
