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WiseSenior Digital Analyst (Data Activation)
Wise is seeking a Senior Digital Analyst specialising in Marketing Data Activation to join its Digital Analytics team in London. This individual contributor position sits at…
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About This Role
Wise is seeking a Senior Digital Analyst specialising in Marketing Data Activation to join its Digital Analytics team in London. This individual contributor position sits at the intersection of marketing technology, digital analytics, and data engineering. The professional will help Wise build and operate data activation capabilities, enabling marketing teams to securely utilise first-party event and customer data across various advertising platforms. A core focus of the job involves managing…
Job Description
Wise is seeking a Senior Digital Analyst specialising in Marketing Data Activation to join its Digital Analytics team in London. This individual contributor position sits at the intersection of marketing technology, digital analytics, and data engineering. The professional will help Wise build and operate data activation capabilities, enabling marketing teams to securely utilise first-party event and customer data across various advertising platforms.
A core focus of the job involves managing the Reverse ETL ecosystem, writing and improving SQL and dbt models, configuring activation pipelines, and enhancing monitoring to ensure reliable data governance. The role suits a technical expert who can take an end-to-end view of the data system, from origin and modelling to identity resolution and delivery. The employee will collaborate closely with paid media teams, marketing analysts, and data engineers to establish scalable and observable marketing activation features.
Responsibilities
- Take technical ownership of paid media activation through the data warehouse, Reverse ETL, and surrounding data ecosystem
- Transition from manual checks to proper production monitoring and observability for marketing activation pipelines
- Build and maintain marketing-specific datasets using SQL and dbt for customer audiences and conversion signals
- Collaborate with analytics and data engineering on modeling patterns, architecture, and standards while taking ownership of the marketing transformation layer
- Diagnose problems across the chain when issues arise, taking an end-to-end view of the service
- Help teams determine the best solutions for activation requirements across warehouse-based activation, real-time tracking, or mobile measurement partners
- Contribute to the wider digital analytics stack including Google Tag Manager, server-side tracking, and Singular
Requirements
- Comfort using SQL to analyze complex datasets and solve production problems
- Experience with dbt or another code-based data transformation framework
- Familiarity with production systems transferring customer or event data between platforms
- Experience working with customer or marketing data such as events, attributes, and identifiers
- Knowledge of event managers within advertising platforms including Google Ads, Meta, and TikTok
- Ability to collaborate with engineers, discuss technical trade-offs, and contribute through Git and code review workflows
- Capacity to navigate ambiguity and steer unclear problems towards solutions
Qualifications
- Experience independently owning production processes or data models
- Knowledge of Python
- Knowledge of APIs and third-party integrations
- Experience with conversion APIs of advertising platforms like Google Ads, Meta, and TikTok
- Experience with identity resolution and building customer and identity graphs
- Experience with Mobile Measurement Partners such as Singular or Appsflyer
Core Skills
Frequently Asked Questions
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Where is this job located?
This position is located in London.
What is the employment type?
The posting specifies that this is a full-time role.
Is a remote or hybrid working policy specified?
The posting does not specify whether the role is remote, hybrid, or on-site.
What is the salary for this position?
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