Remote opportunity at
ServiceNowSenior Director, Product Creative Direction
ServiceNow is seeking a Senior Director of Product Creative Direction to shape the visual identity and aesthetic language of its software offerings. Operating within the Product…
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About This Role
ServiceNow is seeking a Senior Director of Product Creative Direction to shape the visual identity and aesthetic language of its software offerings. Operating within the Product Design organization, this leader collaborates closely with Engineering and Product Management to make complex business technology look modern, intuitive, and cohesive. ServiceNow functions as an AI platform for business transformation, helping major corporations streamline workflows through advanced technology. This role focuses heavily on defining…
Job Description
ServiceNow is seeking a Senior Director of Product Creative Direction to shape the visual identity and aesthetic language of its software offerings. Operating within the Product Design organization, this leader collaborates closely with Engineering and Product Management to make complex business technology look modern, intuitive, and cohesive. ServiceNow functions as an AI platform for business transformation, helping major corporations streamline workflows through advanced technology.
This role focuses heavily on defining visual foundations across color, typography, motion, iconography, and data visualization. The successful candidate will establish scalable design systems, integrate artificial intelligence into creative processes, and ensure that accessibility standards like WCAG 2.2 AA are met throughout the portfolio. While product teams maintain ultimate authority over their delivery and roadmaps, this position provides vital creative vision, critique, and operational enablement. Responsibilities include mentoring multidisciplinary design talent, driving AI-assisted creative prototyping, and partnering with brand marketing to maintain narrative consistency across all user touchpoints.
Responsibilities
- Develop and champion a distinct visual direction for the software portfolio based on brand principles, customer needs, and AI evolution
- Establish comprehensive visual foundations covering typography, color, composition, iconography, motion, and data visualization
- Produce future-state concepts and reference designs to make the creative vision tangible for development teams
- Collaborate with Design Systems, Product Design, Content Design, Accessibility, and Research groups to translate visual concepts into scalable components
- Partner with Engineering and Product Management throughout the software development lifecycle to ensure effective visual implementation
- Determine where visual consistency is mandatory versus where flexibility adds value without creating centralized bottlenecks
- Lead strategies for AI-enabled creative exploration, asset creation, and system evaluation to improve speed and quality
- Scale promising artificial intelligence workflows through pilot programs, playbooks, training, and measurable adoption targets
- Deliver hands-on creative direction and critique for priority cross-product initiatives while preserving product-team ownership
- Align product experiences with brand and marketing storytelling
- Embed accessibility into creative foundations to meet or exceed WCAG 2.2 AA standards
- Lead and grow a team of visual, motion, and multidisciplinary design professionals while building a culture of critique and craft
- Establish a network of creative leaders across business units to extend the visual direction while preserving coherence
Requirements
- Experience participating in the complete product development lifecycle of web or software applications
- Experience working as part of cross-functional Product Management, Engineering, and Design teams
- Experience leading creative teams and partnering across a complex organization
Qualifications
- 12+ years of professional background in product design, visual design, experience design, or creative direction, featuring leadership in shipping complex digital products
- Portfolio showcasing exceptional visual craft and creative leadership across shipped software experiences rather than solely marketing campaigns
- Background defining or evolving a visual language for a multi-product software portfolio
- Familiarity with design systems, design tokens, components, patterns, governance, and the connection between design and code
- Demonstrated history of adopting AI-enabled creative tools and scaling responsible use across teams
- Proven capacity to influence senior executives and align organizations without direct reporting authority
- Mastery of typography, color, composition, interaction, motion, and information hierarchy for dense product workflows
- Strong systems thinking capabilities to link creative concepts to practical adoption mechanisms
- Demonstrated dedication to accessible and inclusive design with working knowledge of WCAG standards
- Strong communication, storytelling, facilitation, and critique abilities
- Experience managing creative leaders and building inclusive teams
Core Skills
Benefits
- Base pay ranging from USD 254,500 to 445,400 per year
- Equity when applicable
- Variable or incentive compensation
- Health plans including flexible spending accounts
- 401(k) plan featuring company match
- Employee Stock Purchase Plan
- Matching donations
- Flexible time away plan
- Family leave programs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this role?
The base pay for this position ranges from USD 254,500 to 445,400 per year, with individual compensation varying based on qualifications, skill level, competencies, and work location.
What additional compensation and benefits are offered?
Eligible employees receive equity when applicable, variable or incentive compensation, health plans with flexible spending accounts, a 401(k) plan with company match, an Employee Stock Purchase Plan, matching donations, a flexible time away plan, and family leave programs.
What is the remote work policy for this position?
The posting lists the location as remote and mentions that the company approaches its distributed workforce with flexibility and trust through assigned work personas.
What level of experience is preferred for applicants?
Preferred qualifications include 12 or more years of experience in product design, visual design, experience design, creative direction, or a related field, alongside significant leadership experience in shipping complex digital products.
Sample Interview Questions
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