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VercelSenior Integrated Campaigns Manager
Vercel is seeking a Senior Integrated Campaigns Manager to design and direct global, multi-channel initiatives that build brand awareness, product adoption, and sales pipeline. Operating as…
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About This Role
Vercel is seeking a Senior Integrated Campaigns Manager to design and direct global, multi-channel initiatives that build brand awareness, product adoption, and sales pipeline. Operating as an agentic infrastructure company, Vercel provides software-shipping platforms utilized by millions of developers and organizations such as OpenAI, PayPal, and Ramp. This position reports directly to the Head of Strategic Events & Integrated Demand Generation. In this capacity, the professional chosen will translate enterprise…
Job Description
Vercel is seeking a Senior Integrated Campaigns Manager to design and direct global, multi-channel initiatives that build brand awareness, product adoption, and sales pipeline. Operating as an agentic infrastructure company, Vercel provides software-shipping platforms utilized by millions of developers and organizations such as OpenAI, PayPal, and Ramp. This position reports directly to the Head of Strategic Events & Integrated Demand Generation.
In this capacity, the professional chosen will translate enterprise objectives and product features into cohesive messaging strategies tailored for developers, technical decision-makers, and business buyers. The candidate will collaborate closely with product marketing, growth, digital, field marketing, strategic events, and sales teams to synchronize all channels from initial outreach to closed revenue. Responsibilities include shaping global campaign calendars, coordinating multi-region initiatives, and running structured performance experiments.
This opportunity is ideal for an autonomous marketer experienced in technical software or cloud infrastructure who excels at cross-functional project management. Depending on proximity to designated company hubs in San Francisco, New York, London, or Berlin, the role may follow a hybrid schedule with three anchor days per week, or remain fully remote for those living outside those commuting zones. Vercel provides competitive remuneration including equity, inclusive healthcare options, professional development support, flexible vacation time, and equipment provisions.
Responsibilities
- Manage the complete lifecycle of global integrated campaigns from initial concept to execution, performance measurement, and iteration
- Translate business and product priorities into tailored messaging architectures for developers, full-stack teams, product leaders, and enterprise buyers
- Coordinate multi-channel programs across paid, owned, and earned media alongside growth, digital, and performance marketing teams
- Partner with strategic events and field marketing groups to incorporate campaigns into regional meetups and trade shows
- Collaborate with sales and business development leadership to supply outbound motions with relevant messaging and conversion playbooks
- Maintain the global marketing calendar while managing dependencies, sequencing, and regional time zone alignments
- Define campaign key performance indicators, measure results, and optimize strategies through structured testing
- Mentor team members on campaign best practices across the organization
Requirements
- Minimum of 7 years of B2B marketing experience
- At least 3 years of experience leading integrated or demand generation campaigns specifically within cloud infrastructure, developer tools, or technical SaaS products
- Demonstrated history of managing global, full-funnel campaigns with measurable pipeline and revenue results
- Strong familiarity with developer audiences and technical product marketing
- Advanced program management capabilities across multiple regions and stakeholders
- Data fluency with hands-on KPI tracking and reporting experience
- Ability to work autonomously in a fast-paced environment
Qualifications
- Prior experience marketing directly to developer communities or managing technical content programs
- Experience launching campaigns centered on AI, cloud, or infrastructure products
- Background working in both high-growth startup environments and large enterprise organizations
Core Skills
Benefits
- Competitive compensation package including equity
- Inclusive healthcare package
- Mentorship opportunities and sponsorship for skill-building events and networking
- Flexible time off
- Work gear provided along with a work-from-home budget
Frequently Asked Questions
Is this position remote?
The role can be fully remote if you live beyond a predetermined commuting distance from Vercel offices. If you reside close to the San Francisco, New York, London, or Berlin offices, the position requires in-office anchor days on Monday, Tuesday, and Friday.
What experience is required for this role?
Candidates must have at least 7 years of B2B marketing experience, including a minimum of 3 years leading integrated or demand generation campaigns within cloud infrastructure, developer tools, or technical SaaS products.
What is the salary for this job?
The base pay range for the San Francisco, California location is $150,000 to $207,000, and compensation outside of San Francisco may be adjusted based on the employee's location. The total package can also include benefits, equity-based compensation, and variable pay.
What is the employment type?
The posting specifies that this is a full-time position.
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