Remote opportunity at
M3 USASenior Marketing Manager, Digital Outreach Strategy & Growth (Remote)
This remote, full-time senior leadership post at M3 USA, a US subsidiary of the Tokyo-listed M3 Inc., focuses on how the company reaches prospective buyers through…
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About This Role
This remote, full-time senior leadership post at M3 USA, a US subsidiary of the Tokyo-listed M3 Inc., focuses on how the company reaches prospective buyers through digital channels. The manager designs the outreach path for each subsidiary, starting with pinpointing who makes purchasing calls for each product and sketching the buyer profiles behind every sales effort. Responsibilities span building prospect lists from validated data, running outreach across email, LinkedIn and…
Job Description
This remote, full-time senior leadership post at M3 USA, a US subsidiary of the Tokyo-listed M3 Inc., focuses on how the company reaches prospective buyers through digital channels. The manager designs the outreach path for each subsidiary, starting with pinpointing who makes purchasing calls for each product and sketching the buyer profiles behind every sales effort.
Responsibilities span building prospect lists from validated data, running outreach across email, LinkedIn and other online platforms, and tailoring each message to its audience. The role also coordinates with specialists who manage sender authentication, reputation and inbox testing, which helps messages arrive in corporate inboxes behind strict filters. A further goal is converting the group's physician and health-system connections into a steady stream of qualified meetings through referrals and introductions.
The posting describes AI tools for research, account intelligence and message testing, but always under human review and brand standards. The manager aligns target account lists, handoff rules and follow-up timing with business development and marketing leads, operates the outreach software, links it to CRM systems, and reports weekly on deliverability, replies and pipeline by subsidiary and persona.
Ideal candidates bring experience in B2B demand generation or sales development, have reached senior healthcare decision makers, and can run several programs at once. M3 Inc. serves the healthcare and life sciences sector through market research, medical education, clinical development and recruitment services.
Responsibilities
- Map decision makers and define buyer profiles for each sales activity
- Build prospect lists from validated data and research
- Operate outreach cadences over email, LinkedIn and other digital platforms
- Coordinate authentication, IP warm-up, reputation monitoring and inbox testing with deliverability specialists
- Convert physician and health-system connections into a referral-based pipeline
- Apply AI tools to research and personalization, with human review
- Align account lists, handoff rules and follow-up timing with subsidiary leads
- Run outreach software, link it to CRM platforms and suggest new tools
- Send weekly reports on deliverability, replies and pipeline by subsidiary and persona
Requirements
- Seven-plus years of B2B digital outreach work, including demand generation or sales development
- Minimum of three years managing persona marketing for outbound revenue
- Practical experience with sequencing software, LinkedIn Sales Navigator, data enrichment tools and CRM integration
- Working understanding of SPF, DKIM, DMARC, BIMI, domain warm-up and inbox placement testing
- Awareness of TCPA, CASL, CAN-SPAM, the EU and UK GDPR, and LinkedIn user terms for outbound messaging
- Skill in identifying the real buyer, such as the budget holder or an influencer, and keeping outreach disciplined
- Clear, concise writing that adjusts to personas and subsidiary brands
- Capacity to run several programs independently and report to sales and marketing leaders
Qualifications
- Undergraduate qualification in marketing, communications or business, or a related area, or equivalent experience
- Preferred certificates covering email deliverability, sequencing tools or LinkedIn Sales Navigator
- Proven success reaching senior healthcare decision makers; prior sales of recruitment, staffing or physician placement offerings is strongly preferred
- Experience serving several business units, clients or brands whose customers differ
Core Skills
Benefits
- Dental and health coverage plus life insurance and accident and disability cover
- Prescription drug plan and flexible spending account
- 401(k) with company match
- Paid holidays, vacation, sick leave and a personal day
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes. The posting lists the location as remote and the role as full-time.
How much experience is expected?
Expect seven or more years of B2B outreach work, covering demand generation or sales development, plus at least three years in outbound persona marketing.
Which tools should candidates know?
Hands-on use of sequencing platforms, LinkedIn Sales Navigator, enrichment and verification tools, and CRM integration is part of the requirements.
Is a salary listed?
No salary figure is given. The posting mentions competitive wages alongside health, retirement and leave benefits.
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