Remote opportunity at
InstacartSenior Marketing Manager II, Canada
Instacart operates an online grocery platform connecting consumers with household goods while providing earnings opportunities for personal shoppers. The company currently holds a prominent position in…
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About This Role
Instacart operates an online grocery platform connecting consumers with household goods while providing earnings opportunities for personal shoppers. The company currently holds a prominent position in Canada, reaching multiple provinces and retail banners. This remote full-time position functions as a high-visibility marketing role within a lean team. The person hired for this position will take charge of consumer marketing initiatives across the country. Key duties involve formulating marketing plans, managing…
Job Description
Instacart operates an online grocery platform connecting consumers with household goods while providing earnings opportunities for personal shoppers. The company currently holds a prominent position in Canada, reaching multiple provinces and retail banners. This remote full-time position functions as a high-visibility marketing role within a lean team.
The person hired for this position will take charge of consumer marketing initiatives across the country. Key duties involve formulating marketing plans, managing brand partnerships, overseeing influencer programs, and handling monthly budgets. Candidates must possess significant experience creating integrated campaigns and managing external agencies.
Instacart functions under a Flex First remote work model, allowing personnel to operate from home, an office, or other locations. Eligible hiring locations for this specific opening include Ontario, Alberta, British Columbia, and Nova Scotia.
Responsibilities
- Formulate and secure executive approval for the Canadian marketing strategy
- Drive execution of marketing plans as the primary directly responsible individual alongside cross-functional groups and agencies
- Manage Canadian brand partnerships and agency relationships by supporting current alliances and proposing new opportunities
- Utilize consumer, industry, and competitor intelligence to inform business growth in Canada
- Direct the Canadian influencer initiative to generate local content for performance channels
- Review campaigns and materials to verify accuracy, brand alignment, and cultural relevance for Canadian audiences
- Monitor and manage the Canadian monthly marketing budget with precision
Requirements
- At least 10 years of progressively responsible background in brand and integrated campaign marketing with an emphasis on planning and execution
- Demonstrated ability to convert business objectives into brand stories and campaigns
- Familiarity with writing creative briefs, collaborating with channel leads, and tracking results
- Capacity to alternate between high-level strategy and operational execution
- Strong verbal and written communication abilities for presenting ideas to executive leadership
- Familiarity with Canadian cultural nuances, regional variations, and reaching audiences in Quebec
- Collaboration skills to build consensus among diverse cross-functional units
- Reside in Ontario, Alberta, British Columbia, or Nova Scotia
Qualifications
- Bachelor’s degree or equivalent practical experience
- Familiarity with Québécois culture
- Bilingual English and French language proficiency
Core Skills
Benefits
- Market-competitive compensation ranging from CAN$163,000 to $172,000 CAD depending on location and experience
- New hire equity grant
- Annual equity refresh grants
- Flex First remote work policy allowing employees to choose their workspace
Frequently Asked Questions
What is the salary range for the Senior Marketing Manager II position?
The base pay range for a successful candidate based in Canada is between CAN$163,000 and $172,000 CAD, varying by factors such as experience and exact location.
Where can the person in this role work from?
This is a remote position under a Flex First policy, but Instacart is currently only hiring applicants residing in the provinces of Ontario, Alberta, British Columbia, and Nova Scotia.
What qualifications are required for this job?
Applicants must have at least 10 years of progressive experience in brand and integrated campaign marketing, strong communication skills, deep understanding of Canadian market nuances, and a bachelor's degree or equivalent practical experience.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
