Remote opportunity at
CoinbaseSenior Performance Marketing Manager, Global Paid Social & Mobile UA
Coinbase seeks a Senior Performance Marketing Manager, Global Paid Social & Mobile UA to join its Growth Marketing team within the Consumer & Business group. This…
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About This Role
Coinbase seeks a Senior Performance Marketing Manager, Global Paid Social & Mobile UA to join its Growth Marketing team within the Consumer & Business group. This remote-first company aims to increase economic freedom and build the future of finance. In this full-time role, the professional will oversee a massive performance marketing program involving hundreds of millions in advertising spend across mobile display and paid social channels like Meta, TikTok, Snap,…
Job Description
Coinbase seeks a Senior Performance Marketing Manager, Global Paid Social & Mobile UA to join its Growth Marketing team within the Consumer & Business group. This remote-first company aims to increase economic freedom and build the future of finance. In this full-time role, the professional will oversee a massive performance marketing program involving hundreds of millions in advertising spend across mobile display and paid social channels like Meta, TikTok, Snap, and Reddit. The successful candidate will drive customer acquisition globally while meeting return on investment targets.
This position suits an analytical marketer who thrives in an intense environment and possesses deep expertise in mobile user acquisition. Responsibilities include running end-to-end global campaigns, establishing rigorous testing protocols, partnering with data science teams, and managing key relationships with ad platforms. Coinbase operates remotely with periodic in-person working sessions referred to as surges. Candidates must be comfortable with data-driven decision-making, privacy-aware execution, and cross-functional collaboration across legal, product marketing, engineering, and regional teams.
Responsibilities
- Manage end-to-end global strategy and execution across paid social networks and mobile user acquisition channels
- Run testing agendas covering creatives, target audiences, bidding methods, and landing or app store experiences
- Partner with data science and analytics to design experiments, incrementality tests, and mobile measurement frameworks
- Maintain relationships with ad platforms and measurement partners to leverage new features and joint growth plans
- Build and monitor performance reporting dashboards categorized by geography, product, and channel
- Collaborate cross-functional teams including product marketing, legal, engineering, and regional groups
Requirements
- Minimum of five years of hands-on performance marketing experience with deep expertise in mobile user acquisition and paid social
- Track record of managing large budgets and delivering efficiency improvements across multiple channels and markets
- Technical aptitude with tools like LLMs, no-code or low-code platforms, and automation software for AI-driven workflows
- Proficiency with spreadsheets and business intelligence tools such as Looker, Hex, Tableau, or Superset
- Experience with mobile measurement and privacy-aware execution including SKAN and mobile measurement partners
- Background in business-to-consumer environments
Qualifications
- Experience within fintech, crypto, or high-consideration consumer financial products
Core Skills
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) retirement plan
- Equity eligibility
- Bonus eligibility
Frequently Asked Questions
Is this position remote?
Coinbase is a remote-first company, though employees participate in quarterly in-person working sessions called surges.
What is the salary range for this role?
The annual base salary ranges from $170,765 to $200,900 USD, with total compensation potentially including equity, bonuses, and benefits.
What background is preferred for applicants?
Business-to-consumer experience is required, with background in fintech, crypto, or high-consideration consumer financial products strongly preferred.
Are there limits on submitting applications?
Candidates are allowed to submit a maximum of three applications within a six-month period.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.