Hybrid opportunity at
GustoSenior Performance Marketing Manager, Paid Social
Gusto operates a platform designed to assist small businesses with payroll, employee benefits, and human resources tasks, serving over half a million organizations nationwide. The company…
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About This Role
Gusto operates a platform designed to assist small businesses with payroll, employee benefits, and human resources tasks, serving over half a million organizations nationwide. The company maintains physical offices in New York, San Francisco, and Denver, and builds an inclusive workplace that mirrors its customer base. The organization seeks a Senior Performance Marketing Manager, Paid Social to take ownership of execution and day-to-day strategy within paid social media and emerging…
Job Description
Gusto operates a platform designed to assist small businesses with payroll, employee benefits, and human resources tasks, serving over half a million organizations nationwide. The company maintains physical offices in New York, San Francisco, and Denver, and builds an inclusive workplace that mirrors its customer base.
The organization seeks a Senior Performance Marketing Manager, Paid Social to take ownership of execution and day-to-day strategy within paid social media and emerging acquisition channels. This position sits on the Demand Generation team's Paid Acquisition group, operating in a hybrid capacity out of the New York office.
This individual will manage substantial media budgets, pioneer channel experiments, and integrate artificial intelligence tools into daily workflows. The role suits a data-driven marketer with significant experience managing multi-million-dollar ad spend across major social networks, strong creative testing instincts, and a track record of driving measurable pipeline growth.
Team members at Gusto engage regularly with artificial intelligence technology relevant to their daily tasks. The employer provides competitive compensation packages that include base pay, benefits, and equity.
Responsibilities
- Manage full-funnel paid social campaigns across networks such as Meta, LinkedIn, Reddit, Quora, and TikTok to drive revenue and pipeline targets.
- Oversee multi-million dollar advertising budgets, handling forecasting, pacing, and variance analysis.
- Lead creative strategy and testing initiatives by coordinating with creative agencies and building learning roadmaps.
- Utilize artificial intelligence tools routinely for drafting briefs, generating ad copy, and conducting audience research.
- Run structured pilots to test and validate new digital advertising channels and formats outside of traditional paid social.
- Coordinate with web marketing teams to optimize landing page experiences and post-click conversion rates.
- Collaborate with brand and influencer groups to scale successful organic content through paid media.
- Partner with engineering teams to deploy tracking pixels and maintain reliable measurement frameworks.
Requirements
- Bring at least seven years of performance marketing experience from a B2B SaaS organization, high-growth consumer company, or performance marketing agency.
- Demonstrate hands-on execution and full-funnel management experience across a minimum of two major paid social platforms.
- Possess a proven background in managing significant media budgets and delivering measurable pipeline impact.
- Show fluency in applying artificial intelligence tools to daily operational workflows for analysis, briefs, and copywriting.
- Work from the New York office on designated hybrid days approximately two to three days per week.
Core Skills
Benefits
- Competitive base pay
- Company benefits
- Equity in the form of restricted stock units
Frequently Asked Questions
What is the employment type for this role?
This is a full-time position.
Is this position remote or does it require office attendance?
The role is hybrid with a requirement to work from the New York office approximately two to three days per week on designated days.
What is the salary range for this position?
The posting states that cash compensation for New York is $131,430 to $161,000 per year, with final offers determined by factors such as location, experience, and expertise.
How many years of experience are required?
Candidates must have seven or more years of performance marketing experience within a high-growth consumer organization, B2B SaaS company, or performance marketing agency.
Sample Interview Questions
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