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Grafana LabsSenior Product Marketing Manager | Germany | Remote
Grafana Labs is seeking a Senior Product Marketing Manager to join its fully remote team in Germany. In this role, you will lead messaging, positioning, go-to-market…
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About This Role
Grafana Labs is seeking a Senior Product Marketing Manager to join its fully remote team in Germany. In this role, you will lead messaging, positioning, go-to-market strategies, and lifecycle campaigns for a broad area of the company's observability products. Operating within the product organization rather than marketing, you will collaborate closely with product managers and engineers to teach growth and demand strategies while codifying product marketing knowledge into AI-powered tools.…
Job Description
Grafana Labs is seeking a Senior Product Marketing Manager to join its fully remote team in Germany. In this role, you will lead messaging, positioning, go-to-market strategies, and lifecycle campaigns for a broad area of the company's observability products. Operating within the product organization rather than marketing, you will collaborate closely with product managers and engineers to teach growth and demand strategies while codifying product marketing knowledge into AI-powered tools.
This position is suited for a tech-forward product marketer with a strong background in marketing to technical audiences who thrives in an independent, fast-paced, and innovation-driven environment. Grafana Labs is a 100 percent remote company with a global collaborative culture rooted in open-source values.
Responsibilities
- Partner with and educate product managers to define product value, messaging, and go-to-market strategies
- Collaborate with product management, engineering, and go-to-market functions to build customer adoption materials like reference architectures and implementation guides
- Manage customer lifecycle campaigns focusing on retention, upsell, cross-sell, and competitive positioning across the customer journey
- Perform market and customer research to identify user pain points, competition, and new opportunities
- Train sales and go-to-market teams on product capabilities and value propositions to ensure effective customer engagement
Requirements
- At least 4 years of relevant professional experience in product marketing, solutions marketing, or product management
- Background in marketing and selling technical products to a technical audience
- Demonstrated ability to independently and collaboratively drive complex projects from inception to completion
- Experience leading feature and product launches both autonomously and as part of a team
- Familiarity with AI tools such as ChatGPT and Claude for automating workflows and messaging
- Strong quantitative analytical skills for assessing campaign performance and lifecycle metrics
Qualifications
- Demonstrated passion for open-source, cloud-native, and infrastructure technologies
- Exceptional writing and communication abilities
Core Skills
Benefits
- Base compensation range of EUR 97,034 to EUR 116,441 per year in Germany
- Restricted Stock Units providing ownership in company success
- Global annual leave policy providing 30 days of paid time off per annum, including 3 Grafana Shutdown Days
- In-person onboarding experience
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this job remote?
Yes, Grafana Labs is a 100 percent remote company, and this role is located in Germany.
What is the salary range for this position?
The base compensation range in Germany is EUR 97,034 to EUR 116,441 per year, with actual pay varying based on level, experience, and skillset.
What benefits are included?
The role includes Restricted Stock Units for company ownership, 30 days of annual leave including 3 shutdown days, and in-person onboarding.
How many years of experience are required?
Applicants must have at least 4 years of relevant experience in product marketing, solutions marketing, or product management.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.