Senior Website Manager, about.gitlab.com

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Role Snapshot

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Work arrangement: Remote
Where applicants may be: Applicants in United States only
Salary: USD 104,800 - 176,400/yr
Apply by: Not specified
Employment type: Full-time
Experience: Not specified

Added to Jobsiz4h agoEmployer posted Nov 4, 2026

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About This Role

GitLab operates as an intelligent orchestration platform designed for DevSecOps, aiding organizations in boosting operational efficiency, accelerating digital transformation, mitigating security risks, and enhancing developer productivity. The platform serves millions of registered users and over half of the Fortune 100. The company functions in an all-remote, handbook-first environment and requires all team members to integrate artificial intelligence into their daily tasks to foster innovation. The organization seeks a Senior Website…

Job Description

The organization seeks a Senior Website Manager to oversee about.gitlab.com, serving as the main digital storefront for enterprise buyers, platform teams, and developers. In this remote position, the chosen candidate will direct the site's performance-based strategy, quarterly planning, optimization initiatives, and experimentation programs, while collaborating with User Experience design, product marketing, engineering, and content teams. Responsibilities include shaping launch pages for key product events, governing content architecture, managing CMS collaboration, and establishing metrics tied to trial conversions and pipeline generation.

This role suits professionals with background in managing software-as-a-service web strategy, optimization testing, and cross-functional project execution. Leadership relies heavily on influence rather than direct coding, calling for strong technical fluency, data analysis skills, and familiarity with modern web tools and artificial intelligence workflows.

Responsibilities

Develop and execute a performance-driven strategy and quarterly roadmap for about.gitlab.com aligned with trial and pipeline targets
Manage the optimization and experimentation program in partnership with User Experience Design
Oversee production for major event and product launch pages from briefs to post-launch cleanup
Establish information architecture guidelines and content governance to maintain brand consistency and optimization for search engines and AI answer engines
Represent content contributors on the content management system roadmap and integrate AI tools with human review safeguards
Collaborate with localization content managers to share data between English and localized sites
Define and report key performance indicators including conversion rates, test velocity, and site-driven pipeline to marketing leaders

Requirements

Experience directing strategy for a high-traffic business-to-business SaaS website featuring multiple audiences and contributors
Demonstrated track record of executing an experimentation roadmap that produced measurable pipeline or conversion gains
Background coordinating website launches across design, content, engineering, and product marketing teams
Proficiency in transforming research, analytics, and A/B testing outcomes into strategic priorities
Ability to lead through influence and build professional credibility with engineers, designers, and marketers
Technical familiarity with content management systems and modern web architecture
Demonstrated curiosity regarding artificial intelligence and practical use of AI to enhance web or content workflows
Strong asynchronous writing abilities suited for an all-remote workplace culture

Qualifications

Experience marketing directly to software developers
Background managing localized web properties
Familiarity working with technical search engine optimization and answer engine optimization

Core Skills

Git Leadership SEO Sales Recruitment

Benefits

Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation and Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave

Frequently Asked Questions

Answers are based only on the employer’s listing; where it doesn’t say, neither do we.

Is this position remote?

Yes, all GitLab roles are remote, though certain positions may have specific location-based eligibility requirements.

What is the salary range for this job?

The base salary range for United States residents is $104,800 to $176,400 USD per year, determined by factors such as experience, skills, and geographic location.

What type of employment is this?

This is a full-time employment opportunity.

Do I need to meet every single requirement to apply?

No, the posting notes that successful candidates often do not meet every single qualification, and applicants are encouraged to apply even if they do not meet every requirement.