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TideSEO Copywriter
Tide is hiring an SEO and ASO Copywriter in Delhi to drive organic growth across web and mobile. The role owns search engine and app store…
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About This Role
Tide is hiring an SEO and ASO Copywriter in Delhi to drive organic growth across web and mobile. The role owns search engine and app store optimization strategy, aiming to bring high-intent organic visitors and sign-ups to Tide's MSME-focused financial products. Those products range from fixed deposits and insurance to lending, prepaid cards and business accounts. On the SEO side, the job covers keyword and competitor research, improving site structure,…
Job Description
Tide is hiring an SEO and ASO Copywriter in Delhi to drive organic growth across web and mobile. The role owns search engine and app store optimization strategy, aiming to bring high-intent organic visitors and sign-ups to Tide's MSME-focused financial products. Those products range from fixed deposits and insurance to lending, prepaid cards and business accounts.
On the SEO side, the job covers keyword and competitor research, improving site structure, internal links and product landing pages, and technical fixes covering how pages are crawled and indexed, page-speed metrics and structured data. It also covers a content plan with blogs, buyer guides, side-by-side comparison pages, FAQ hubs and user-generated content, plus tracking of the organic funnel. Managing agencies, freelancers and internal resources is part of the role.
On the app store side, the goal is to grow organic installs on Android and iOS by refining listing copy, screenshots, preview videos and localized text, running keyword expansion, competitor benchmarks and A/B tests, and lifting ratings, reviews and listing-to-install conversion. Analysis draws on GA4, Search Console, Ahrefs, Semrush and app analytics tools, with reporting on acquisition return and the aim of relying less on paid channels.
The ideal candidate has at least three years of hands-on SEO and ASO work, ideally in fintech or BFSI, and a record of scaling organic acquisition. They understand MSME user behavior, digital lending and the RBI compliance environment, and turn insight into action. The posting also asks for roughly three years in a content role, strong copywriting and proofreading skills, and the ability to match Tide's tone of voice.
Responsibilities
- Build and run the organic acquisition strategy for MSME merchants and people searching for financial products
- Research keywords and competitors across MSME, lending, fixed deposit, insurance and prepaid card segments
- Improve site structure, internal linking and product landing pages
- Lead technical SEO work on crawlability, indexing, speed and structured data
- Plan content such as blogs, guides, comparison pages, FAQ hubs and user-generated content
- Track the organic funnel and tune it for registrations, applications and revenue
- Oversee agencies, freelancers and in-house staff
- Grow organic app installs on Android and iOS
- Optimize store metadata, screenshots, preview videos and localized listings
- Run keyword expansion, rival benchmarking and split tests for the app stores
- Manage ratings and reviews and improve listing conversion
- Work with performance marketing to lower acquisition costs through organic uplift
Requirements
- At least three years of hands-on SEO and ASO work
- A record of scaling organic acquisition with measurable business results
- Strong skills in keyword research, technical SEO, link acquisition and app store analytics
- Comfort with Hotjar, Data Studio, Firebase, AppTweak, App Radar, Ahrefs, Semrush, Google Search Console and GA4
- Working grasp of how MSME customers behave, digital lending and RBI compliance rules
- Strong analytical skills and stakeholder communication
- Excellent copywriting, grammar, proofreading and editing skills
- Self-assured and decisive, willing to own decisions
Qualifications
- Experience in fintech, a start-up or a fast-growing company
- Experience with subscription or app-based business models
- Awareness of competition and trends among financial products
Core Skills
Benefits
- Competitive pay
- Annual leave on top of public holidays
- Maternity, paternity and adoption leave with pay, and sabbatical options after milestone years
- Private family health insurance with outpatient cover and top-up options
- Life and accident cover, and mental wellbeing support
- Paid volunteering and development days, plus an annual learning budget
- A home office contribution and the option to keep your old laptop
- Office snacks, coffee, tea and lunch, depending on location
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
Delhi, according to the listing.
How much experience is needed?
At least three years of hands-on SEO and ASO work, ideally in fintech or BFSI. The posting also asks for about three years in a content role.
Which tools does the role use?
The posting names Hotjar, Data Studio, Firebase, AppTweak, App Radar, Semrush, Ahrefs, Google Search Console and GA4.
Is a salary stated?
No. The posting mentions competitive pay but gives no figure.
Sample Interview Questions
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