Opportunity at
JumiaSN - Head of Performance Marketing - Jumia (full time)
Jumia, a prominent pan-African e-commerce platform supported by logistics and fintech operations, is hiring a full-time Head of Performance Marketing for an on-site position. This role…
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About This Role
Jumia, a prominent pan-African e-commerce platform supported by logistics and fintech operations, is hiring a full-time Head of Performance Marketing for an on-site position. This role focuses on maximizing marketing channel efficiency, analyzing performance metrics, and directing marketing initiatives to acquire, activate, and retain customers sustainably. The person in this position will monitor vital key performance indicators, establish budgets, oversee cross-functional projects, and manage Paid Online Marketing, online channels, CRM,…
Job Description
Jumia, a prominent pan-African e-commerce platform supported by logistics and fintech operations, is hiring a full-time Head of Performance Marketing for an on-site position. This role focuses on maximizing marketing channel efficiency, analyzing performance metrics, and directing marketing initiatives to acquire, activate, and retain customers sustainably.
The person in this position will monitor vital key performance indicators, establish budgets, oversee cross-functional projects, and manage Paid Online Marketing, online channels, CRM, and JForce functions. They will work closely with Business Intelligence, Commercial, Finance, and Tech teams to optimize return on ad spend and customer lifetime value.
Responsibilities
- Monitor core metrics including new customers, traffic, conversion rates, customer acquisition cost, and gross merchandise value per channel
- Prepare and deliver regular performance reporting and executive summaries for leadership
- Build and maintain real-time marketing performance dashboards alongside the business intelligence team
- Define monthly digital marketing targets and recommend budget allocations according to channel profitability
- Manage multi-channel marketing and cross-functional projects while tracking scope, milestones, risks, and budgets
- Execute A/B testing protocols to drive customer retention, app adoption, and purchase frequency
- Evaluate customer cohorts at thirty, sixty, and ninety days to measure repeat purchases and retention
- Analyze the full purchase funnel to locate and address conversion drop-off points
- Oversee Paid Online Marketing across platforms like Meta, Google Ads, and TikTok
- Manage organic and brand channels encompassing SEO, social media, content, affiliates, and influencers
- Collaborate on CRM campaigns to grow the opt-in base and increase customer lifetime value
- Partner with JForce and other departments to optimize agent recruitment, engagement, and order generation
- Run daily, weekly, and monthly governance rituals and review cycles
Requirements
- Minimum of seven years of total experience in performance or digital marketing
- At least three years of experience in a leadership position
- Demonstrated history of successfully managing multi-channel marketing campaigns
- Expertise in analytical tools such as Google Analytics, Tableau, or similar platforms
- Proficiency with GA4, Meta Business Manager, Google Ads, mobile attribution platforms, Power BI, and Claude
- Advanced proficiency in Excel or Google Sheets alongside working knowledge of SQL
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
Core Skills
Benefits
- Experience working in an entrepreneurial yet structured environment
- Opportunity to impact the growth of the African e-commerce sector
- Involvement with a professional and dynamic team
- Opportunities for personal and professional growth aimed at training future leaders
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
This is a full-time position.
What is the work location arrangement?
The posting specifies an on-site work arrangement, though the specific city or location is not stated.
What experience is required to apply?
Applicants must have a minimum of seven years of experience in performance or digital marketing, including at least three years in a leadership capacity.
What salary and benefits are offered?
The specific salary is not stated in the posting. However, Jumia offers an entrepreneurial and structured environment, opportunities to impact the African e-commerce sector, a dynamic team, and professional growth opportunities.
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