Remote opportunity at
GympassSocial Media Senior Manager
Gympass, operating as Wellhub, seeks a Social Media Senior Manager to steer its UK social media strategy and manage social media teams across European markets. As…
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About This Role
Gympass, operating as Wellhub, seeks a Social Media Senior Manager to steer its UK social media strategy and manage social media teams across European markets. As the top regional social media professional, the incumbent will serve as the primary partner for senior leaders and collaborate with the Senior Director of Global Social Media to build platform-specific content, grow cultural relevance, and support influencer programs on channels including Instagram, TikTok, LinkedIn,…
Job Description
Gympass, operating as Wellhub, seeks a Social Media Senior Manager to steer its UK social media strategy and manage social media teams across European markets. As the top regional social media professional, the incumbent will serve as the primary partner for senior leaders and collaborate with the Senior Director of Global Social Media to build platform-specific content, grow cultural relevance, and support influencer programs on channels including Instagram, TikTok, LinkedIn, and YouTube. The role involves hands-on content creation with a video-first approach, alongside regional team management, stakeholder communication, and performance tracking.
Wellhub operates a workplace wellness platform connecting global employees to fitness, mindfulness, therapy, nutrition, and sleep partners through a single subscription. Headquartered in New York City with international team members, the company champions wellbeing, collaboration, and diversity. This position suits a creative, agile professional who possesses deep knowledge of UK social culture, a strong background in digital marketing, and experience leading cross-market teams.
Responsibilities
- Develop, localize, and operationalize the UK social media strategy for B2C, B2B, and B2P audiences
- Manage the editorial calendar for the UK in alignment with global campaigns and cultural moments
- Coach, manage, and develop social media managers across European operating markets
- Conceive, script, shoot, and edit video-first content for Reels, TikTok, YouTube Shorts, and LinkedIn
- Identify and participate in UK cultural trends, memes, and humor
- Support local influencer and ambassador programs by managing briefings, content feedback, and performance
- Act as the principal European social media representative for regional leadership and cross-functional stakeholders
- Track and report on performance metrics regarding awareness, engagement, growth, and sentiment
- Oversee proactive community management and brand advocacy across UK channels
Requirements
- Over 7 years of professional experience in social media, content creation, or digital marketing
- Fluency in UK social culture, humor, and audience behavior online
- Strong English writing and editorial abilities
- Experience planning, shooting, editing, and appearing in video content
- Experience managing and developing social media teams across multiple markets
Core Skills
Benefits
- Free Gold Wellhub membership with access to studios, gyms, and digital wellness resources, extendable to three family members
- Health and dental insurance
- Flexible work schedule options aligned with time zones and personal routines
- Minimum of 25 days of paid holiday per year plus an extra day for each year of tenure up to 5 years, along with an extra holiday on birthdays
- 100 percent paid parental leave, including extended leave and a ramp-back part-time period for parents giving birth
- Access to continuous learning platforms, personalized development roadmaps, and career growth opportunities
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this position?
The position is full-time.
Where is the role located?
The job posting states the location is remote.
What is the salary for this role?
The salary is not specified in the job posting.
What experience is required to apply?
Candidates must have 7+ years of experience in social media, content creation, or digital marketing, alongside experience managing social media teams across markets.
Sample Interview Questions
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