Opportunity at
FigmaVideo Strategist
Figma is seeking a Video Strategist to establish and lead its brand video function. Figma produces a collaborative design platform that assists teams with brainstorming, prototyping,…
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About This Role
Figma is seeking a Video Strategist to establish and lead its brand video function. Figma produces a collaborative design platform that assists teams with brainstorming, prototyping, coding translation, and AI-driven iteration from anywhere in the world. Operating within Brand Marketing, this position requires collaborating closely with product marketing, design, creative, communications, community, and advocacy teams to translate complex customer and product narratives into engaging video content. This role suits an…
Job Description
Figma is seeking a Video Strategist to establish and lead its brand video function. Figma produces a collaborative design platform that assists teams with brainstorming, prototyping, coding translation, and AI-driven iteration from anywhere in the world. Operating within Brand Marketing, this position requires collaborating closely with product marketing, design, creative, communications, community, and advocacy teams to translate complex customer and product narratives into engaging video content.
This role suits an experienced media leader who can shape the visual identity of a beloved brand from the ground up. Key responsibilities include creating content strategies, launching recurring video franchises, building an internal and external production model, managing budgets and vendor relationships, and setting quality standards across all company video projects. The person in this role will also hire and mentor a growing video team while establishing guidelines that empower cross-functional colleagues to produce their own content safely and effectively.
This is a full-time position that can be performed on-site at the San Francisco or New York offices, or remotely from anywhere within the United States. New hires are required to attend in-person onboarding, and video interviews require candidates to keep their cameras enabled.
Responsibilities
- Define the overarching strategy for video across brand, social, editorial, product launches, community, and events
- Develop and manage a portfolio of recurring video programs that grow an audience over time
- Establish the production model by determining what is produced in-house versus through agencies, directors, or creators
- Manage the video budget, vendor relationships, and operational standards for briefing, rights, and asset reuse
- Maintain the quality bar for all brand video projects by writing briefs, leading creative reviews, and coaching cross-functional teams
- Collaborate with the Brand Marketing Technologist to measure video performance and inform future content decisions
- Hire, guide, and expand the internal video team and external talent bench
Requirements
- Ten or more years of experience in video, brand storytelling, editorial work, content strategy, or production leadership
- Proven history of leading a video function or team
- Demonstrated track record of launching and managing recurring video franchises that successfully built an audience
- Hands-on experience owning an end-to-end production model with real budgets and partner relationships
- Experience hiring, managing, and providing direct feedback to producers, editors, or external partners
- Fluency across multiple formats ranging from short-form social content to long-form storytelling and customer narratives
- Ability to establish a creative standard and provide guidance to individuals outside of direct reporting lines
- Experience communicating and defending strategic decisions with senior stakeholders
Qualifications
- Hands-on experience with video editing or motion graphics
- Background in managing live event and conference content at scale
- Familiarity with high-volume music licensing, talent releases, and usage rights
- Experience building creator and influencer partnerships
- Experience scaling a video operation during periods of rapid company growth or brand evolution
Core Skills
Benefits
- Annual base salary range between $153,000 and $269,000 USD
- Employee equity
- Health, dental, and vision coverage
- Retirement benefits featuring company contributions
- Paid parental leave and reproductive or family planning support
- Mental health and wellness benefits
- Paid time off including flexible PTO for exempt employees, sick leave, and holidays
- Company recharge days
- Cell phone and home internet reimbursements
- Lifestyle spending accounts
- Annual bonus plan for eligible non-sales roles
Frequently Asked Questions
Where is this job located?
This is a full-time position that can be performed on-site at the San Francisco or New York hubs, or remotely from anywhere in the United States.
What is the salary range for the Video Strategist role?
The annual base salary range is between $153,000 and $269,000 USD, with exact compensation determined by qualifications, skills, experience, and work location.
What experience is required to apply?
Candidates must have 10 or more years of experience across video, brand storytelling, editorial, content strategy, or production leadership, including several years leading a video team.
Are there specific interview or onboarding requirements?
Candidates are required to keep their cameras on during video interviews, and if hired, must attend in-person onboarding.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
