Remote opportunity at
LaterVP, Creator Growth (SLG)
Later is an influencer marketing company that utilizes an AI-driven platform and proprietary data to connect brands with creators and execute managed campaigns. The company is…
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About This Role
Later is an influencer marketing company that utilizes an AI-driven platform and proprietary data to connect brands with creators and execute managed campaigns. The company is currently looking for a remote VP, Creator Growth (SLG) to oversee the sales-led growth motion for affiliate creator acquisition. This senior, high-visibility position reports directly to the General Manager of Creator. The individual chosen for this role will operate as a player-coach, joining team…
Job Description
Later is an influencer marketing company that utilizes an AI-driven platform and proprietary data to connect brands with creators and execute managed campaigns. The company is currently looking for a remote VP, Creator Growth (SLG) to oversee the sales-led growth motion for affiliate creator acquisition.
This senior, high-visibility position reports directly to the General Manager of Creator. The individual chosen for this role will operate as a player-coach, joining team members on VIP meetings, setting the annual go-to-market plan, and driving measurable creator acquisition, activation, and retention within the Mavely ecosystem. Success in this role requires close collaboration with sales, product, data science, and marketing teams.
The ideal candidate possesses extensive experience in creator or growth marketing, a background within the creator economy or social media platforms, and a strong capability in building sales-assisted growth programs. The salary range for this role is $200,000 to $275,000 OTE.
Responsibilities
- Own the creator sales-led growth strategy end to end, including acquisition models, segmentation, and deal economics.
- Operate as a player-coach by joining team members on key VIP outbound meetings and providing real-time deal coaching.
- Establish annual and quarterly go-to-market plans encompassing team quotas, deal-mix targets, and ramp expectations.
- Build full-funnel creator acquisition campaigns spanning outbound, events, social channels, and partnerships.
- Manage commercial structuring on net-new VIP signnings, designing bonus and guaranteed flat-fee campaign deals.
- Partner with data science and marketing operations to segment and target high-potential creator cohorts.
- Collaborate with cross-functional teams including Product, Marketing, Legal, and Creator Success to optimize the creator journey and post-activation migration.
Requirements
- Minimum of eight years of experience in creator marketing, growth marketing, or go-to-market roles overseeing acquisition at scale.
- Background at a social media platform, creator economy company, or affiliate and influencer marketing business.
- Demonstrated track record of building and leading sales-led or sales-assisted growth programs.
- Experience partnering closely with sales teams to build go-to-market playbooks and align marketing programs to pipeline goals.
- Strong data orientation with the ability to define success metrics and use performance data for decision-making.
- Experience managing and growing a collaborative team from early stages.
- Strong written and verbal English communication skills for presenting strategies to senior leadership.
Qualifications
- Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics.
- Experience with social platform creator programs across platforms like TikTok, Instagram, YouTube, or Pinterest.
Core Skills
Benefits
- Participation in various benefits plans available to permanent team members
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote.
What is the salary range for this role?
The salary for this role is structured as On Target Earnings (OTE) ranging from $200,000 to $275,000.
Who does this position report to?
This role reports directly to the General Manager of Creator.
What level of experience is required?
Candidates must have 8 or more years of experience in creator marketing, growth marketing, or go-to-market roles with responsibility for acquisition at scale.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.