Remote opportunity at
LaterVP, Product
Later is seeking a VP, Product to guide the product strategy for Later Influence, its agency and brand-facing enterprise influencer marketing product. In this remote position,…
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About This Role
Later is seeking a VP, Product to guide the product strategy for Later Influence, its agency and brand-facing enterprise influencer marketing product. In this remote position, the leader will shape how brands and creators collaborate at scale to achieve measurable business outcomes by combining artificial intelligence, first-party data, and workflow automation. Later operates an intelligent influencer marketing platform built on proprietary data, incorporating billions of social interactions and creator-driven purchases…
Job Description
Later is seeking a VP, Product to guide the product strategy for Later Influence, its agency and brand-facing enterprise influencer marketing product. In this remote position, the leader will shape how brands and creators collaborate at scale to achieve measurable business outcomes by combining artificial intelligence, first-party data, and workflow automation.
Later operates an intelligent influencer marketing platform built on proprietary data, incorporating billions of social interactions and creator-driven purchases to help brands execute fully managed campaigns. The incoming product leader will report directly to the Chief Product Officer, manage Product Managers directly, and lead the transformation of Later Influence into an AI-native Programmatic Influencer platform.
This role suits an experienced product leader with a background in B2B SaaS or platform businesses who thrives in a scale-up environment. Responsibilities span establishing the product vision, driving execution from MVP through scaling, building and mentoring a high-performing product team, and acting as an external product champion.
Responsibilities
- Define the product vision and roadmap for Later Influence, bridging brands, creators, and commerce through artificial intelligence and proprietary data.
- Streamline end-to-end campaign execution from planning, creator discovery, and vetting to workflow collaboration, payments, and reporting.
- Collaborate cross-functionally with engineering, sales, marketing, and partnerships to align product strategy with business objectives.
- Monitor performance metrics such as campaign delivery, creator earnings, and company revenue.
- Manage the end-to-end product lifecycle from ideation and MVP development to ongoing optimization.
- Scale AI capabilities to advance the product toward an AI Programmatic vision.
- Build, lead, and mentor a product team consisting of Product Managers, Product Operations, and Design.
- Represent Later Influence externally to customers, analysts, partners, and public relations.
Requirements
- 10+ years of product management experience in B2B SaaS or platform-led businesses.
- 5+ years in senior leadership owning full product lines.
- Proven track record of scaling enterprise SaaS or marketplace-platform products in influencer marketing, creator economy, social, or commerce-adjacent AdTech and MarTech.
- Demonstrable experience turning customer and market insights into product strategy and revenue growth.
- Strong background in building and scaling product teams and processes within high-growth companies.
- Experience working directly with engineering, design, marketing, customer success, and sales functions.
Core Skills
Benefits
- Eligible to participate in various benefits plans available to permanent team members as part of the overall compensation package.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote policy for the VP, Product position?
The position is available as a fully remote role, with physical offices located in Boston, Massachusetts, as well as Vancouver, British Columbia, and Vancouver, Washington.
What is the employment type for this job?
The role is a full-time permanent position.
What salary does Later offer for this role?
The exact salary is not stated in the source posting, though the posting notes a Total Cash Compensation range for Canadian locations of 275k to 325k.
Who does the VP, Product report to?
The role reports directly to the Chief Product Officer.
Sample Interview Questions
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