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Wattpad[WEBTOON] Global Brand Marketing Manager
Wattpad seeks a Global Brand Marketing Manager for WEBTOON to join its Global Brand Task Force. Reporting to the Director of Brand & Partnerships within the…
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About This Role
Wattpad seeks a Global Brand Marketing Manager for WEBTOON to join its Global Brand Task Force. Reporting to the Director of Brand & Partnerships within the EN Brand & Audience Development team, this role focuses on shaping brand foundations in the U.S. and worldwide. The position suits professionals who enjoy brand building, thrive in collaborative settings, and hold a passion for entertainment, fandom, and culture. Wattpad, part of WEBTOON Entertainment,…
Job Description
Wattpad seeks a Global Brand Marketing Manager for WEBTOON to join its Global Brand Task Force. Reporting to the Director of Brand & Partnerships within the EN Brand & Audience Development team, this role focuses on shaping brand foundations in the U.S. and worldwide. The position suits professionals who enjoy brand building, thrive in collaborative settings, and hold a passion for entertainment, fandom, and culture.
Wattpad, part of WEBTOON Entertainment, operates alongside platforms like WEBTOON and other digital content brands. WEBTOON Entertainment is a mobile webcomic pioneer serving approximately 155 million monthly active users, with adaptations featured on major streaming platforms and partnerships with global companies.
The person in this role will drive short-, mid-, and long-term brand growth strategies, handle multi-channel campaign executions, and establish scalable marketing frameworks. Responsibilities include cross-functional collaboration across worldwide teams, managing budgets and vendor partnerships, and tracking campaign performance metrics.
Responsibilities
- Build WEBTOON brand foundations in the United States and globally
- Develop short, mid, and long-term strategies for brand growth
- Shape brand marketing vision, positioning, and core messaging
- Collaborate cross-functional globally to ensure consistent brand execution across channels
- Execute always-on and major brand campaigns and multi-channel 360-degree activations from planning to completion
- Manage campaign budgets, timelines, and relationships with agencies and vendors
- Partner with Creative teams to design campaign concepts, messaging, and assets
- Create measurement frameworks to analyze campaign effectiveness and optimize future projects
- Track and report ongoing brand performance, platform metrics, and brand health indicators
- Build scalable marketing frameworks and campaign playbooks to increase efficiency
Requirements
- 5 or more years of brand marketing experience
- Demonstrated experience in developing brand strategies and executing integrated multi-channel marketing campaigns
- Understanding of the U.S. entertainment landscape, consumer trends, and media ecosystem
- Experience working in a global organization with cross-functional collaboration and influence
- Experience partnering with internal creative teams and external agencies
- Analytical mindset using consumer research, brand tracking, and performance data
- Project management and organizational skills to manage multiple initiatives, budgets, and stakeholders
- Communication, presentation, and storytelling abilities
- Adaptability in a dynamic, fast-paced work environment
Qualifications
- Experience marketing to fandom-driven audiences with knowledge of community building and audience engagement
- Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities
- Bilingual proficiency in English and Korean
Core Skills
Benefits
- Career development, mentorship, and learning support
- Health benefits including vision and dental
- Generous paid time off and parental leave top-up
- 401(k) contributions
- Commuter benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Global Brand Marketing Manager role?
The annual salary ranges from $90,000 to $130,000 in USD.
What remote or office work policies apply to this position?
The job posting does not specify whether the role is remote, hybrid, or on-site.
What experience is required for this position?
Candidates must have five or more years of brand marketing experience, ideally within entertainment or fandom-driven industries, along with a background in multi-channel campaign execution and cross-functional global collaboration.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.