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Wattpad[WEBTOON] Senior Content Programming Manager, On-Platform Curation
Wattpad is hiring a Senior Content Programming Manager to oversee on-platform curation and title discovery for WEBTOON Entertainment, a global leader in mobile webcomics and visual…
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About This Role
Wattpad is hiring a Senior Content Programming Manager to oversee on-platform curation and title discovery for WEBTOON Entertainment, a global leader in mobile webcomics and visual storytelling. In this position, the professional will govern how series are pitched, discovered, and sustained within the mobile application. This position sits at the intersection of editorial judgment, readership data, and product functionality. The person in this role will handle title lifecycle management from…
Job Description
Wattpad is hiring a Senior Content Programming Manager to oversee on-platform curation and title discovery for WEBTOON Entertainment, a global leader in mobile webcomics and visual storytelling. In this position, the professional will govern how series are pitched, discovered, and sustained within the mobile application. This position sits at the intersection of editorial judgment, readership data, and product functionality.
The person in this role will handle title lifecycle management from launch to completion, map out growth trajectories, identify slow-burn narratives, and determine timing for maximum engagement. Responsibilities include analyzing series to identify core hooks, designing creative pitches, writing in-app copy, and utilizing readership data to establish audience segments. The manager will orchestrate both human curation and algorithmic recommendation models to create a holistic user journey, partnering closely with product, data science, engineering, and editorial teams across the U.S. and Korea.
Candidates must possess extensive professional experience in digital content programming, editorial curation, merchandising, or content marketing. The compensation for this full-time position ranges from USD 125,000 to 175,000 per year, accompanied by a comprehensive benefits package including health coverage, retirement contributions, and paid leave.
Responsibilities
- Manage the growth trajectory of series from their initial launch through completion
- Identify slow-burn narratives and establish precise timing for pushing content to achieve maximum payoff
- Analyze content across various genres, tropes, and formats to determine core hooks and target reader groups
- Create pitches for individual titles by selecting key panels and writing in-app promotional copy
- Build and maintain reader segments based on reading habits, genres, and engagement depth
- Design and execute A/B tests on placements, copy, and creatives to develop repeatable strategies
- Define the distinct functions of recommendation models and human-curated editorial collections
- Collaborate with product, data science, and engineering teams to refine metadata, tagging, and recommendation inputs
- Coordinate across content, localization, CRM, product, data, and creative teams based in the U.S. and Korea
Requirements
- At least seven years of professional experience in content programming, merchandising, editorial curation, or content marketing within digital content platforms
- Demonstrated ability to analyze narrative structure, character appeal, tone, and tropes
- Strong copywriting and editorial skills capable of translating fiction into compelling promotional pitches
- Proficiency in working with data, including cohort analysis, dashboards, and SQL or independent collaboration with analysts
- Practical experience executing on-platform or in-app experiments and applying results to decision-making
- Familiarity with the mechanics of personalization and recommendation systems
- Comprehensive knowledge of U.S. pop culture, fandoms, fantasy and romance communities, and reading trends
Qualifications
- Prior experience working with serialized content such as webcomics, manga, comics, or web novels
- Hands-on background utilizing CRM and customer engagement platforms like Braze
- Practical literacy in applying artificial intelligence tools to accelerate data work, content analysis, and copywriting
- Familiarity with monetization strategies for serialized content, including subscriptions, coins, pay-per-episode, and wait-for-free models
- Experience shaping product requirements for discovery or curation features
- Proficiency in the Korean language or professional experience collaborating with Korean content teams
Core Skills
Benefits
- Career development support and mentorship investments
- Health benefits including vision and dental coverage
- Generous paid time off and parental leave top-up
- 401(k) contributions
- Commuter benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this position?
The salary for the Senior Content Programming Manager role ranges from USD 125,000 to 175,000 per year.
What is the remote work policy for this job?
The posting states that the remote status is on-site, though a specific office location is not stated.
What qualifications are required to apply?
Applicants must have 7+ years of experience in editorial curation, content programming, merchandising, or content marketing for digital platforms, along with strong story analysis skills, data proficiency, and familiarity with U.S. reading trends.
What employment type is this role?
This is a full-time position.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.