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Wattpad[WEBTOON] Marketing Manager, Partnerships
Wattpad is hiring a Marketing Manager, Partnerships for the WEBTOON brand to lead end-to-end co-marketing campaigns and strategic collaborations. WEBTOON Entertainment operates a major global storytelling…
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About This Role
Wattpad is hiring a Marketing Manager, Partnerships for the WEBTOON brand to lead end-to-end co-marketing campaigns and strategic collaborations. WEBTOON Entertainment operates a major global storytelling platform and mobile webcomic format, with adaptations on platforms like Netflix and content partners such as The Walt Disney Company, HYBE, and DC Comics. This role sits at the intersection of pop culture and go-to-market execution, focusing on campaigns that feature WEBTOON intellectual property…
Job Description
Wattpad is hiring a Marketing Manager, Partnerships for the WEBTOON brand to lead end-to-end co-marketing campaigns and strategic collaborations. WEBTOON Entertainment operates a major global storytelling platform and mobile webcomic format, with adaptations on platforms like Netflix and content partners such as The Walt Disney Company, HYBE, and DC Comics. This role sits at the intersection of pop culture and go-to-market execution, focusing on campaigns that feature WEBTOON intellectual property and creators.
The position suits an experienced marketing professional who can own entire campaign lifecycles from ideation and pitch decks to performance analysis. This individual works closely with external partners and internal teams across content, social media, public relations, creative, and legal departments. The team values both creative ideas and careful execution.
Responsibilities
- Manage integrated partnership marketing campaigns from concept and pitching to launch and performance tracking
- Create original collaboration concepts linking WEBTOON properties and fandoms with partner brands
- Build comprehensive go-to-market strategies, covering objectives, target demographics, messaging, channel mix, budgets, and timelines
- Act as the primary marketing liaison with high-profile entertainment partners to oversee creative approvals and brand guidelines
- Collaborate across departments including content, social media, public relations, creative, growth marketing, product, and legal
- Track and report on campaign key performance indicators and brand lift metrics to generate actionable insights
- Monitor pop culture, entertainment, and fandom trends to keep strategies aligned with current cultural conversations
Requirements
- 5+ years of professional experience in entertainment, brand, or consumer marketing
- 3+ years of direct experience leading co-marketing or brand partnership campaigns
- Portfolio demonstrating successful partnership campaigns, pitch decks, go-to-market strategies, and measurable results
- Experience creating decks and presenting ideas to senior external executives
- Hands-on background developing creative briefs, marketing plans, and asset production across social, video, and digital channels
- Understanding of the broader marketing mix including social media, influencer marketing, public relations, and experiential activations
- Familiarity and appreciation for fandom-driven audiences and online communities such as gaming, anime, and comics
- Demonstrated ability to lead cross-functional project teams and drive alignment without direct authority
- Strong organizational skills with the ability to analyze campaign data
Qualifications
- Established network of marketing and brand contacts across entertainment studios, gaming publishers, music labels, or lifestyle brands
- Familiarity with webcomics, digital storytelling platforms, or the creator economy
Core Skills
Benefits
- Career development and mentorship support
- Health benefits including vision and dental coverage
- Generous paid time off and parental leave top-up
- 401K contributions
- Commuter benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this role?
The salary range listed for this position is USD 115,000 to 145,000 per year.
Is this position remote or on-site?
The source posting specifies that the remote status for this role is on-site.
What is the employment type?
The posting specifies that this is a full-time position.
What experience is required to apply?
Candidates must have at least five years of professional experience in brand, entertainment, or consumer marketing, including a minimum of three years directly leading brand partnership or co-marketing campaigns.
Sample Interview Questions
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