Opportunity at
GrabAssistant Manager, Driver Acquisition Strategy
Grab is hiring an Assistant Manager, Driver Acquisition Strategy for a full-time, on-site role to direct driver growth operations. This position oversees the complete onboarding journey…
Career Tools
About This Role
Grab is hiring an Assistant Manager, Driver Acquisition Strategy for a full-time, on-site role to direct driver growth operations. This position oversees the complete onboarding journey from initial generation to active participation, alongside managing direct reports and tracking key performance indicators. The person in this role will collaborate with various marketing and analytics divisions, coordinate promotional events with outside vendors, and brief senior leaders on strategic initiatives. This opportunity fits…
Job Description
Grab is hiring an Assistant Manager, Driver Acquisition Strategy for a full-time, on-site role to direct driver growth operations. This position oversees the complete onboarding journey from initial generation to active participation, alongside managing direct reports and tracking key performance indicators. The person in this role will collaborate with various marketing and analytics divisions, coordinate promotional events with outside vendors, and brief senior leaders on strategic initiatives.
This opportunity fits professionals experienced in multi-funnel sourcing who can navigate fast-paced settings and ambiguous assignments. Grab promotes an inclusive work environment that welcomes diverse applicants.
Responsibilities
- Lead and manage all acquisition operations for the Driver Team from strategy development to activation
- Partner with internal and external stakeholders to achieve acquisition and activation goals
- Build and maintain the driver onboarding lifecycle
- Analyze results, track trends, and advise department heads on new process implementation
- Collaborate with brand, local, and engagement marketing teams to find collaborative opportunities
- Work alongside the analytics division to monitor funnel performance, lead quality, and demographics
- Supervise direct reports regarding key performance indicators and output
- Meet with various business verticals to present current performance metrics
- Design, update, and manage the team performance dashboard and database
- Conceptualize and run regular acquisition campaigns while supporting on-ground events with vendors
Requirements
- Hold a Bachelor's Degree in Marketing or an equivalent four-year program
- Bring a strong background in multi-funnel acquisition, lead generation, talent sourcing, or recruiting
- Possess knowledge regarding transport, automobiles, and the automotive sector, with a preference for driving ability
- Demonstrate strong communication skills and meticulous attention to detail
- Show proficiency in Google and Microsoft productivity software
- Manage multiple projects simultaneously with an agile mindset for tight deadlines
- Feel comfortable handling ambiguous assignments and solving analytical problems
Qualifications
- Prior experience acquiring two-wheel riders
- Experience working with SQL and writing queries
Core Skills
Benefits
- Term Life Insurance and comprehensive Medical Insurance
- GrabFlex customizable benefits package
- Parental leave and birthday leave
- Love-all-Serve-all volunteering leave
- Confidential Grabber Assistance Programme
- FlexWork arrangements including differentiated hours
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this position?
This is a full-time role.
What remote or office-based policies apply to this job?
The posting specifies that this role is on-site.
What education is required to apply?
Candidates must possess a Bachelor's Degree in Marketing or a related four-year course of study.
Does the posting state the salary for this position?
No, the salary is not specified in the job posting.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
