Opportunity at
CanvaPerformance Marketing Specialist, Turkiye (12-month Contract)
Canva is seeking a Performance Marketing Specialist for a 12-month contract based on-site, focusing on the Türkiye market. Canva operates a global design platform serving over…
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About This Role
Canva is seeking a Performance Marketing Specialist for a 12-month contract based on-site, focusing on the Türkiye market. Canva operates a global design platform serving over 250 million monthly active users across more than 190 countries, with a mission to make its brand globally beloved. In this role, the media expert will partner closely with a creative strategist and broader marketing groups to drive incremental user growth through effective media…
Job Description
Canva is seeking a Performance Marketing Specialist for a 12-month contract based on-site, focusing on the Türkiye market. Canva operates a global design platform serving over 250 million monthly active users across more than 190 countries, with a mission to make its brand globally beloved. In this role, the media expert will partner closely with a creative strategist and broader marketing groups to drive incremental user growth through effective media investment decisions, campaign execution, and post-click experience optimization.
The successful professional will manage day-to-day media buying, pacing, and optimization across creative-led platforms such as Meta, YouTube, TikTok, Snapchat, and LinkedIn. Responsibilities include translating Turkish market priorities into concrete strategies, setting media mixes, steering budget allocations, and designing an experimentation roadmap. The position requires collaborating heavily with data and creative teams to run incrementality studies, interpret marketing mix models, analyze creative cohorts, and implement conversion rate optimization initiatives.
Responsibilities
- Execute daily media buying, pacing, and optimization across multiple platforms with a focus on creative-led channels including Meta, YouTube, TikTok, Snapchat, and LinkedIn
- Translate regional priorities into actionable strategies and plans in coordination with global growth marketing and local country teams
- Establish media mixes, direct budget allocation reviews, and oversee the experimentation roadmap
- Partner with data teams to execute incrementality studies, calibrate marketing mix models, and leverage measurement partner data
- Convert performance metrics into actionable creative insights and share learnings with growth creative pods
- Manage creative rotation by scaling top assets, pausing underperforming ones, and signaling refresh needs
- Assess audience segmentation, targeting, and bidding strategies to propose and run region-wide improvements
- Collaborate with the creative team to leverage the TikTok Content Suite and apply modern content format best practices
- Lead formulation, implementation, and learning cycles through conversion rate optimization initiatives across channels
- Enhance performance marketing workflows by focusing on automation, AI tool adoption, and reusable system building
Requirements
- Demonstrated hands-on background in media buying and budget management across major platforms
- Strong optimization mindset with the ability to make data-backed decisions
- Experience collaborating alongside creative teams to elevate performance via structured testing and iteration
- Cross-channel growth mindset capable of evaluating trade-offs, shifting investments dynamically, and prioritizing incremental impact
- Familiarity with marketing mix models, lift studies, and incrementality testing
- Experience working iteratively alongside a creative team led by a creative strategist
- Background improving user funnels into both app-based and web-based products
- Fluency in Turkish paired with strong English communication skills and a strong feel for market context
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
This position is a 12-month contract.
Where is the role located?
The job posting states the role is on-site and focuses on Türkiye, though it mentions working cross-functionally in a remote, multi-market environment and that interviews are conducted virtually.
What salary does Canva offer for this position?
The job posting does not specify a salary.
What languages are required to apply?
Applicants must be fluent in Turkish and have good English proficiency.
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