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SwiggyAssistant Manager - Marketing
This full-time, on-site marketing post in Pune concentrates on offline, street-level brand activation tied to Swiggy's launch. The assistant manager maps out the below-the-line plan and…
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About This Role
This full-time, on-site marketing post in Pune concentrates on offline, street-level brand activation tied to Swiggy's launch. The assistant manager maps out the below-the-line plan and selects dense zones where the target audience lives, travels and buys. Work includes creating and running unusual marketing stunts meant to build broad early awareness, and designing repeatable street programs such as hyper-local referral points, society-wide subscription pushes and neighborhood sampling. The role owns…
Job Description
This full-time, on-site marketing post in Pune concentrates on offline, street-level brand activation tied to Swiggy's launch. The assistant manager maps out the below-the-line plan and selects dense zones where the target audience lives, travels and buys.
Work includes creating and running unusual marketing stunts meant to build broad early awareness, and designing repeatable street programs such as hyper-local referral points, society-wide subscription pushes and neighborhood sampling. The role owns the entire campaign cycle, from scouting and haggling with vendors through to fabrication, promoter briefing and post-event audits. It also gives creative direction on point-of-sale displays and activation sets so they match the brand's look.
The manager runs a large offline budget with an eye on cost per trial and cost per acquisition, proves the return on offline spend with figures, and collects field observations on pricing, packaging and rival moves for the product and go-to-market teams.
The ideal candidate has three to five years in below-the-line, rural or experiential marketing, a history of offline growth efforts, and established ties with agencies and fabricators in large cities and smaller urban centers. People from telecom, FMCG or payment apps who have run big ground activations are favored.
Responsibilities
- Draft the below-the-line roadmap for the brand launch
- Create and deliver unconventional marketing activations
- Build repeatable street-level growth programs such as referral points and subscription drives
- Handle every stage of an activation, from vendor talks to post-event audits
- Produce point-of-sale displays and activation sets that fit the brand
- Steer the offline budget with attention to cost per trial and cost per acquisition
- Gather field reactions on pricing, packaging and competitor activity
Requirements
- 3 to 5 years in below-the-line, rural or experiential marketing
- Record of offline growth work that went beyond conventional billboards
- Working relationships with BTL agencies and fabricators in major and mid-sized urban centers
- Solid marketing grounding and the ability to deliver fast
- Skill at linking offline activity to app sign-ups and orders
- Strong sense of ownership and a bias for action
Qualifications
- Background from consumer app or fast-moving goods firms, including telecom and payments businesses, running large ground activations
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job based?
The job is based in Pune, Maharashtra, and is an on-site role.
Is this a full-time position?
Yes, the posting lists it as full-time.
What experience is required?
The posting asks for 3 to 5 years of experience in below-the-line, rural or experiential marketing.
Is salary mentioned?
The posting does not specify a salary.
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