Hybrid opportunity at
MotiveBrand Design Lead, Brand Studio (SF/Bay Area, CA - hybrid)
The Brand Design Lead leads design for Motive's Brand Studio, the team that expresses the company's brand across campaigns, product storytelling and always-on brand systems. The…
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About This Role
The Brand Design Lead leads design for Motive's Brand Studio, the team that expresses the company's brand across campaigns, product storytelling and always-on brand systems. The role is hybrid, based in the San Francisco Bay Area, and sets the creative standard for work that has to stay consistent across regions and formats. The lead manages and mentors designers spread across the United States, Mexico and Pakistan. The job is hands-on…
Job Description
The Brand Design Lead leads design for Motive's Brand Studio, the team that expresses the company's brand across campaigns, product storytelling and always-on brand systems. The role is hybrid, based in the San Francisco Bay Area, and sets the creative standard for work that has to stay consistent across regions and formats.
The lead manages and mentors designers spread across the United States, Mexico and Pakistan. The job is hands-on as well as managerial. It involves creative direction for campaigns and activations, developing and selling concepts to marketing leaders and executives, and setting design standards, feedback routines and growth paths for the team.
The lead also helps Brand Studio operate at global scale. That means building design systems, reference kits and written guidance that let teams move faster without weakening the brand, and assessing AI-assisted workflows for ideation, localization and production. The lead partners with Product Design, Marketing Operations and Content teams so creative work fits the wider marketing process.
The posting is full-time and asks for at least seven years in graphic, brand or creative roles, including two years leading designers. It emphasizes a strong portfolio across identity, brand systems and campaign work, and a Figma-first approach. The United States compensation range is $171,000 to $236,000 USD.
Responsibilities
- Lead brand design in Brand Studio and set a high bar for craft and consistency
- Set the visual direction for campaigns, activations and wider brand efforts
- Offer hands-on design leadership at key moments and present concepts to stakeholders and executives
- Make sure the brand system is applied consistently across regions, channels and formats
- Lead, coach and develop designers working from the US, Mexico and Pakistan
- Set design standards, feedback routines and growth paths
- Refine Brand Studio processes to support speed, quality and global scale
- Create design systems, reference kits and written guidance that scale
- Evaluate and build creative processes that use AI assistance
- Translate marketing and business goals into visual concepts
Requirements
- Seven or more years in graphic, brand or other creative work, including two or more years guiding designers
- A compelling body of work in identity, brand systems, campaigns and integrated marketing
- Ability to stay hands-on while giving creative direction and mentorship
- Experience growing designers who sit in different regions or time zones
- A Figma-first approach, including collaborative design and team workflows
- Experience developing or updating design systems and creative processes built to scale
- Strong conceptual thinking and attention to craft and detail
- Skill in pitching creative concepts and winning over stakeholders
- Excellent communication and presentation skills for executive audiences
Core Skills
Benefits
- Health, pharmacy, optical and dental coverage
- Paid time off and sick time off
- Short-term and long-term disability coverage
- Life insurance
- 401(k) contribution
- Restricted stock units may form part of total compensation for certain roles
- Benefits are subject to eligibility requirements
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role based?
The posting lists the San Francisco Bay Area, California on a hybrid basis.
What is the compensation range?
The posting gives $171,000 to $236,000 USD for the United States.
What experience is required?
At least 7 years in creative roles, including 2 years leading designers, plus a strong Figma-first portfolio.
Which teams does the lead work with?
Product Design, Marketing Operations and Content teams, along with regional and global marketing groups.
Sample Interview Questions
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