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MotiveCampaign Operations Manager
Motive's Marketing Operations group designs the frameworks and workflows behind the company's marketing efforts, looks after the martech stack, and ensures campaigns launch smoothly. This full-time,…
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About This Role
Motive's Marketing Operations group designs the frameworks and workflows behind the company's marketing efforts, looks after the martech stack, and ensures campaigns launch smoothly. This full-time, on-site Campaign Operations Manager job is located in India and covers digital programs that support go-to-market targets, such as multi-channel marketing, account-based programs, customer lifecycle marketing and partner channels. The manager coordinates with counterparts in sales, systems and product marketing, and defines how campaigns…
Job Description
Motive's Marketing Operations group designs the frameworks and workflows behind the company's marketing efforts, looks after the martech stack, and ensures campaigns launch smoothly. This full-time, on-site Campaign Operations Manager job is located in India and covers digital programs that support go-to-market targets, such as multi-channel marketing, account-based programs, customer lifecycle marketing and partner channels. The manager coordinates with counterparts in sales, systems and product marketing, and defines how campaigns get executed, which technical needs must be met, and what timelines apply to multiple initiatives each quarter.
On a daily basis the role owns full campaign creation, covering email assembly, audience segmentation, testing and rollout, while constantly looking for ways to tighten the process. It oversees the marketing automation platform, supports integration of new tools, and handles lead lifecycle tasks, nurturing programs, database hygiene and workflow automation. The manager reports campaign metrics with channel leads and marketing ops colleagues, proposes improvements, and produces process guides, reusable templates and training resources for the team.
Applicants should have at least five years of hands-on campaign work inside a marketing operations department, with practical command of Marketo and Salesforce and experience handling marketing databases. Clear and polished communication, a tidy and self-driven work style, and an eye for detail are key, along with a process-minded outlook. The person must independently juggle several campaigns and stakeholders and handle parallel tasks well. Familiarity with Pendo, Zuddl, 6Sense or AI automation software is an advantage.
Responsibilities
- Own campaign creation and delivery from build through deployment, including email production, audience segments and quality checks.
- Handle day-to-day upkeep of the automation platform and support integrating additional systems.
- Monitor campaign results with channel leads and propose optimizations.
- Support lead handling, nurture programs, data hygiene and workflow automation.
- Juggle many campaigns and requests while keeping quality high.
- Write process documentation and reusable templates, and share good practices with the team.
Requirements
- At least five years running campaigns within a marketing operations team.
- Detailed, practical command of Marketo and Salesforce, plus marketing database work.
- Strong communication and a self-directed, organized working style.
- Meticulous, process-focused thinking.
- Ability to manage projects and stakeholders independently.
- Comfortable juggling multiple tasks and projects at the same time.
Qualifications
- Experience with Pendo, Zuddl, 6Sense or AI automation tools is a plus.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located and is it remote?
The posting lists India as the location and marks the role as on-site.
What type of employment is this?
The role is listed as full-time.
What experience is required?
The posting asks for at least five years of campaign execution experience in a marketing operations function.
Which tools are needed?
Practical command of Marketo and Salesforce is needed, plus marketing database experience. Experience with Pendo, Zuddl, 6Sense or AI automation tools is a plus.
Does the posting state a salary?
No salary or compensation range is specified in the posting.
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