Opportunity at
TideCommercial Services - UK Country Commercial Lead
Tide is recruiting a UK Country Commercial Lead for its Commercial Services team in London. The team helps members sell to their own customers and buy…
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About This Role
Tide is recruiting a UK Country Commercial Lead for its Commercial Services team in London. The team helps members sell to their own customers and buy more efficiently through Tide tools, with the aim of making commerce and customer management manageable inside Tide. It runs go-to-market work for the Own Website builder, the Own Website Plus online store, the Tide Online Network, customer lead generation and partner offers. The lead…
Job Description
Tide is recruiting a UK Country Commercial Lead for its Commercial Services team in London. The team helps members sell to their own customers and buy more efficiently through Tide tools, with the aim of making commerce and customer management manageable inside Tide. It runs go-to-market work for the Own Website builder, the Own Website Plus online store, the Tide Online Network, customer lead generation and partner offers.
The lead owns the complete go-to-market approach for UK Commercial Services, covering in-app journeys, CRM, acquisition and marketing for the member base. The role sets and tracks revenue projections alongside Finance, analyses member behaviour with the BI team, shapes product positioning, and runs cross-functional launches and tests. The lead is the first point of contact for commercial and performance questions and reports progress to senior leaders.
The ideal candidate has seven or more years of product marketing experience in B2B software, B2B2C models, lead generation or fintech, ideally involving subscription or tiered pricing. Sound commercial judgement, the ability to set KPIs that support revenue targets, and a record of omni-channel campaigns are expected, along with strong project management and a self-starting approach.
The role is based in London and marked on-site. The listing mentions a competitive salary without giving an amount.
Responsibilities
- Own the complete go-to-market approach for UK Commercial Services across channels
- Set and track revenue projections with Finance and flag risks and opportunities
- Study member behaviour and campaign results to recommend product and messaging changes
- Lead go-to-market planning with Product, Sales, Operations and CRM teams
- Run workshops that turn creative ideas into implementation plans
- Track the market and competitors to sharpen positioning
- Keep many stakeholders informed, senior leadership included, through regular contact
Requirements
- Seven or more years of product marketing experience in B2B software, B2B2C, lead generation or fintech
- Strong commercial judgement and experience partnering with finance on performance
- Skill in defining measurable targets and monitoring them across projects
- A proven record of omni-channel campaigns spanning sales, CRM and in-app touchpoints
- Excellent project management, handling several launches and tests at once
- Creative, collaborative communication and a self-starting approach
Qualifications
- Work on products that run on subscriptions or graduated price plans (ideal)
- Experience turning data into hypotheses and clear plans (ideal)
Core Skills
Benefits
- Competitive salary
- Vitality Health Insurance covering mental and physical health, plus many perks and discounts
- Round-the-clock employee assistance programme
- 25 days of holiday, with the option to buy extra days
- Professional learning and development budget and a referral bonus
- Salary sacrifice options such as cycle-to-work and pension contributions
- Enhanced family-friendly leave and 24 hours of paid volunteering time off a year
- Flexible working from home or the office, and sabbatical leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role based?
The listing places the role in London and marks it as on-site, with flexible working from home or the office described.
How much product marketing experience is needed?
The posting asks for seven or more years of product marketing experience in B2B software, B2B2C, lead generation or fintech.
Is a salary stated?
The posting mentions a competitive salary but does not state an amount.
What does the role own?
The lead owns the go-to-market approach for UK Commercial Services, including in-app journeys, CRM, acquisition and marketing for the member base.
Sample Interview Questions
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