Opportunity at
SwiggyContent Lead
Swiggy seeks a Content Lead to direct creative strategy for food and beverage content on Instagram, aiming to hit key content metrics and revenue goals. This…
Career Tools
About This Role
Swiggy seeks a Content Lead to direct creative strategy for food and beverage content on Instagram, aiming to hit key content metrics and revenue goals. This full-time, on-site role involves working alongside production and post-production units to make sure written materials complement visual media. The position requires keeping up a steady publication schedule and content calendar while closely tracking the culinary scene in Pune, ranging from casual street food vendors…
Job Description
Swiggy seeks a Content Lead to direct creative strategy for food and beverage content on Instagram, aiming to hit key content metrics and revenue goals. This full-time, on-site role involves working alongside production and post-production units to make sure written materials complement visual media. The position requires keeping up a steady publication schedule and content calendar while closely tracking the culinary scene in Pune, ranging from casual street food vendors to fine dining establishments.
The person in this role will attend culinary events, restaurant launches, and food tastings to collect direct material, alongside building and maintaining professional connections across the food and beverage sector with chefs, owners, public relations representatives, and marketing groups. Additional duties include evaluating Instagram metrics to adjust content approaches and guiding the professional development of a creative team.
Responsibilities
- Lead creative strategy for food and beverage Instagram content to achieve revenue and metric targets
- Partner with production and post-production departments to align written and visual elements
- Uphold a consistent posting schedule and adhere to content calendars
- Follow Pune's culinary landscape from street vendors to upscale dining
- Participate in food events, restaurant openings, and tastings for original material
- Build and maintain connections with industry stakeholders including chefs, owners, marketing teams, and PR professionals
- Track Instagram analytics to evaluate post performance and adjust strategies
- Manage, mentor, and support the growth of a creative team
Requirements
- Minimum of three years of writing experience for digital or print lifestyle or food platforms
- Passion for food with a deep knowledge of Pune's culinary scene
- Strong writing and communication abilities
- Natural design sensibility and an eye for high-quality, original content
- Familiarity with Instagram features, trends, and operational practices
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for the Content Lead role?
This is a full-time position.
Where is this job located?
The posting states that the role is on-site, but does not specify a city or office location.
What experience is required for this position?
Candidates must have a minimum of three years of writing experience for digital or print lifestyle or food platforms.
What is the salary for this role?
The job posting does not specify the salary.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.