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TideCRM Manager - Member Engagement (Germany)
Tide is a financial technology enterprise providing business accounts and administrative solutions like invoicing and accounting to small and medium-sized enterprises. Operating globally across multiple countries,…
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About This Role
Tide is a financial technology enterprise providing business accounts and administrative solutions like invoicing and accounting to small and medium-sized enterprises. Operating globally across multiple countries, the organization supports a large and rapidly expanding member base using advanced technology designed to save business owners time and money. The company is currently hiring a CRM Manager to focus on member engagement within the German market. In this position, you will operate…
Job Description
Tide is a financial technology enterprise providing business accounts and administrative solutions like invoicing and accounting to small and medium-sized enterprises. Operating globally across multiple countries, the organization supports a large and rapidly expanding member base using advanced technology designed to save business owners time and money.
The company is currently hiring a CRM Manager to focus on member engagement within the German market. In this position, you will operate inside the established United Kingdom and Europe Lifecycle team to design, execute, and refine communications targeting small business clients from initial onboarding through long-term retention. The role involves managing automated campaigns, ensuring quality across German language materials, driving cross-selling and product adoption, and partnering with various internal divisions including product and marketing.
This opportunity is suited for a data-literate professional with a strong background in customer lifecycle marketing, digital applications, or subscription platforms. The ideal candidate will combine technical campaign management skills with a solid grasp of the German financial and consumer landscapes. You will be expected to balance strategic planning with hands-on execution, utilizing analytics and business intelligence tools to interpret performance metrics and generate actionable recommendations.
Responsibilities
- Manage and execute customer relationship management activities for the German member lifecycle alongside the United Kingdom and Europe Lifecycle team.
- Activate new users on the platform, engage existing clients with company products and services, and reactivate lapsing members.
- Build automated and standalone campaigns while optimizing existing customer journeys.
- Create and quality-assure German messaging using both German and English copy.
- Run a test-and-learn program across push notifications, in-app channels, email, and SMS from ideation to optimization.
- Analyze journeys and campaigns to identify performance trends, sharing insights with stakeholders.
- Construct and maintain reporting dashboards to monitor key performance indicators and spot areas for enhancement.
- Collaborate with marketing, product, and other groups to support upselling, cross-selling, and product adoption.
- Partner with the Member Accession Marketing team to ensure seamless progression from lead generation to onboarding.
Requirements
- Possess three to five years of working background in retention, lifecycle, or customer relationship management marketing with practical campaign delivery experience.
- Demonstrate a background in a subscription, digital, fintech, or app-based business setting.
- Show familiarity with the German market and consumer landscape.
- Demonstrate strong stakeholder management abilities when dealing with technical and non-technical teams.
- Bring practical familiarity with customer relationship management platforms such as Iterable, HubSpot, Braze, or Salesforce Marketing Cloud.
- Understand HTML and CSS for working with communication templates.
- Feel confident utilizing business intelligence and data tools like Tableau or Looker.
- Possess strong verbal and written communication skills to present performance data and suggestions.
Qualifications
- Prior background working within the German fintech or payments sectors.
- Familiarity with the German banking industry.
- Specific practical experience utilizing Salesforce Marketing Cloud.
Core Skills
Benefits
- Twenty-five days of paid annual leave.
- Three additional days of paid time off designated for learning, development, or volunteering.
- Professional learning and development budget.
- Extended parental leave.
- Mental health support services provided through Plumm.
- One-off home office budget.
- Opportunity to work and travel globally.
- Team social events.
- Sabbatical leave.
- Option to retain your work device as your own subject to eligibility rules.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
The posting specifies that this is a full-time position.
Where is the job located?
The specific office location is not stated in the job posting, though Tide maintains offices in locations including Berlin and other international cities.
What is the salary for this position?
The source posting does not specify a salary.
How should candidates apply for this position?
All official applications should be submitted exclusively through the Tide Careers Page.
Sample Interview Questions
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