Opportunity at
TideCRM Manager – Subscriptions
Tide is recruiting a CRM Manager for Subscriptions to join its Paid Plans CRM team. The group is made up of marketers who value ownership, experimentation…
Career Tools
About This Role
Tide is recruiting a CRM Manager for Subscriptions to join its Paid Plans CRM team. The group is made up of marketers who value ownership, experimentation and measurable impact. Its purpose is to help members free up time and cash, so they can focus on what they enjoy, which in practice means boosting engagement, keeping members and growing lifetime value. The manager shapes CRM strategy for subscription products and ties…
Job Description
Tide is recruiting a CRM Manager for Subscriptions to join its Paid Plans CRM team. The group is made up of marketers who value ownership, experimentation and measurable impact. Its purpose is to help members free up time and cash, so they can focus on what they enjoy, which in practice means boosting engagement, keeping members and growing lifetime value.
The manager shapes CRM strategy for subscription products and ties it to business aims and growth targets. The job includes coaching a Senior CRM Executive, advising senior team members on good practice, sharpening segmentation with advanced analytics, and using predictive models and behavioural data to reduce churn. The manager also builds advocacy and loyalty schemes and works with Marketing, Sales and Product on initiatives that grow subscription income.
The ideal candidate has at least three years of CRM work, ideally at subscription businesses, and has used billing software for subscriptions and customer data stores. Strong analysis, strategic thinking and project management are needed, along with excellent English. Familiarity with Salesforce, Google Workspace, Looker and Jira is expected.
The team uses Salesforce Marketing Cloud, Segment, Looker and Jira. Flexible working is part of the package: remote work within the assigned region and up to 90 days a year from another country. The listing does not state a specific office location.
Responsibilities
- Plan and run CRM strategy for subscription products in line with growth targets
- Coach a Senior CRM Executive and advise senior team members on good practice
- Sharpen member segmentation with advanced data analytics
- Apply predictive modelling and behavioural analysis to reduce churn
- Build advocacy and loyalty programmes that improve retention
- Work with Marketing, Sales and Product to increase subscription revenue
Requirements
- At least three years of CRM experience, ideally in subscription-based businesses
- Hands-on time with billing platforms for subscriptions and with customer data systems
- Solid grounding in CRM analysis, audience segmentation and forecasting models
- Thorough understanding of CRM tools and automated marketing platforms
- Capable project coordination and long-range thinking
- Excellent spoken and written English and strong stakeholder management
Qualifications
- Experience with Salesforce, Google Workspace, Looker and Jira (desired)
- Willingness to learn new tools, such as Segment (helpful)
Core Skills
Benefits
- Annual gross salary of EUR 31,600 to 35,550
- Twenty-five days of holiday with pay
- Three paid days a year for volunteering or learning
- Longer maternity and paternity leave arrangements
- Personal learning and development budget
- Health and dental cover beyond the basics, plus mental wellbeing platform access
- Multisport card, food vouchers and office snacks
- Home-working equipment allowance, flexible working and sabbatical leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the location stated?
The posting does not state a specific office location. It describes flexible working within the assigned region.
How much experience is required?
At least three years of CRM experience is required, ideally in subscription-based businesses.
What salary does the posting state?
The posting lists an annual gross salary of EUR 31,600 to 35,550.
Which tools are used?
The stack includes Salesforce Marketing Cloud, Segment, Looker and Jira.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.