Opportunity at
TideCRM Manager – Tide Credit
Tide is a financial technology enterprise providing business accounts and administrative solutions designed to assist small and medium-sized enterprises in saving time and money. Operating across…
Career Tools
About This Role
Tide is a financial technology enterprise providing business accounts and administrative solutions designed to assist small and medium-sized enterprises in saving time and money. Operating across the UK, India, Germany, and France, the organization supports a growing community of over two million members with innovative and data-driven services. The Hyderabad technology center serves as one of the operational hubs where talented professionals contribute to the company mission. The organization is…
Job Description
Tide is a financial technology enterprise providing business accounts and administrative solutions designed to assist small and medium-sized enterprises in saving time and money. Operating across the UK, India, Germany, and France, the organization supports a growing community of over two million members with innovative and data-driven services. The Hyderabad technology center serves as one of the operational hubs where talented professionals contribute to the company mission.
The organization is currently seeking a CRM Manager – Tide Credit to join the Credit CRM marketing division. This professional will take ownership of an established communications portfolio, scaling and optimizing outreach through heightened automation, segmentation, and personalization. The ideal candidate possesses a commercial mindset, strong analytical capabilities, and a curiosity for experimentation and impact.
In this capacity, the CRM Manager will plan and execute marketing strategies aligned with broader business objectives, build performance dashboards, and translate campaign data into actionable insights. Daily duties involve running A/B testing programs, managing cross-functional initiatives, and collaborating closely with product, content, and business intelligence departments to maximize member product adoption and lifetime value.
Responsibilities
- Expand, drive, and optimize baseline communication programs through enhanced personalization, segmentation, and automation
- Lead the planning and execution of CRM strategies for credit offerings in alignment with enterprise growth targets
- Analyze marketing campaigns and report trends and recommendations to immediate stakeholders
- Define, build, and maintain customer segments and reporting dashboards to track CRM performance
- Develop and implement test and learn plans, A/B tests, and optimization strategies independently
- Collaborate with Product, Content, BI, and marketing teams to align initiatives with company goals
- Drive cross-functional initiatives designed to improve the member experience and advance credit objectives
Requirements
- Minimum of 3 years of experience in end-to-end CRM and retention marketing management across multiple sub-products and business units
- Demonstrated track record of developing and delivering CRM programs that achieve set targets
- Hands-on experience utilizing CRM platforms such as Salesforce and Adobe Campaign
- Familiarity with HTML and SQL
- Experience handling campaign data from diverse sources using BI tools like Looker and Quantum Metrics
- Practical background in A/B and MVT testing, segmentation, and targeting
- Strong communication and reporting skills with proficiency in spoken and written English
Qualifications
- Prior work experience within financial services, start-ups, the credit or lending sector, or the tech industry
Core Skills
Benefits
- Competitive compensation package
- Generous annual leave in addition to bank holidays
- Paid parental leave covering maternity, paternity, and adoption
- Extended unpaid and paid sabbatical options after completing milestone years
- Private family health insurance with additional outpatient department coverage and top-up options
- Comprehensive accidental and life insurance protection
- Mental wellbeing support including therapy sessions, courses, meditations, and workshops
- Paid annual days dedicated to volunteering or personal growth
- Annual learning and development budget for books, courses, and coaching
- Work Outside the Office policy allowing remote work from abroad for up to 90 days annually
- Home office setup financial contribution
- Laptop ownership program allowing retention of older devices upon replacement
- Office amenities including snacks, coffee, tea, and lunch
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location of the CRM Manager – Tide Credit role?
This position is based in Hyderabad within Tide's technology centre.
What is the employment type for this position?
The posting specifies full-time employment.
What is the salary for this role?
The job posting does not specify a salary.
How many years of experience are required?
Candidates must have at least three years of expertise in end-to-end CRM or retention marketing management.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.