Remote opportunity at
ServiceNowCustomer Reference Specialist
ServiceNow is seeking a Customer Reference Specialist to join the Customer Marketing team and oversee the daily administration of the customer reference program. The company operates…
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About This Role
ServiceNow is seeking a Customer Reference Specialist to join the Customer Marketing team and oversee the daily administration of the customer reference program. The company operates as an artificial intelligence control tower for business reinvention, providing a platform that integrates data and workflows to help major organizations work more efficiently. In this role, you will pair prospective buyers with suitable customer advocates based on specific regions, industries, and use cases,…
Job Description
ServiceNow is seeking a Customer Reference Specialist to join the Customer Marketing team and oversee the daily administration of the customer reference program. The company operates as an artificial intelligence control tower for business reinvention, providing a platform that integrates data and workflows to help major organizations work more efficiently.
In this role, you will pair prospective buyers with suitable customer advocates based on specific regions, industries, and use cases, while coordinating one-on-one and group reference meetings. You will also maintain reference database records, recruit new advocates, monitor participation frequency to avoid burnout, and collaborate with sales, product marketing, product management, and field marketing divisions.
This position requires strong project management capabilities, comfort with data tracking software, and clear professional communication. Ideal candidates bring experience managing customer advocacy or marketing initiatives, and familiarity with enterprise software or Software-as-a-Service environments is considered an advantage. This is a remote role.
Responsibilities
- Match sales team reference requests with appropriate customers based on product, industry, use case, and geographic region
- Verify customer usage and adoption metrics utilizing reporting dashboards and Power BI prior to fulfilling reference matches
- Coordinate logistics for individual and group reference calls, including initial outreach, scheduling, briefing assets, and subsequent follow-ups
- Organize customer reference sessions for company events by managing registration flows, attendee communications, and host preparation
- Recruit and identify new reference participants alongside sales, customer success, and product management teams
- Maintain accurate records in tracking databases regarding customer availability, approvals, history, and topics
- Track reference program usage and report on metrics concerning deal impact and pipeline generation
Requirements
- Minimum of 5 years of relevant experience in customer marketing, customer advocacy, marketing, or a comparable client-facing program position
- Proficiency with data and tracking platforms such as spreadsheets, CRM systems, and reference software
- Demonstrated project management abilities to handle multiple concurrent requests through completion
- Clear professional communication skills for interacting with customers and senior stakeholders
Qualifications
- Bachelor degree in Business, Communications, Marketing, or a related academic discipline, or equivalent working experience
- Previous familiarity with enterprise technology or Software-as-a-Service industries
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is designated as remote.
What level of experience is required for this role?
Applicants must have five or more years of relevant experience in marketing, customer advocacy, customer marketing, or a similar customer-facing program role.
What education is needed to apply?
A bachelor degree in marketing, communications, business, or a related field is required, though equivalent experience is also accepted.
Does the posting specify the salary?
No, the salary is not stated in the job posting.
Sample Interview Questions
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