Opportunity at
MotiveDemand Generation Marketing Manager
The Demand Generation Marketing Manager plans, runs and refines programmatic account-based marketing and full-funnel programs for Motive's Mid-Market segment. The role coordinates with other segment leads…
Career Tools
About This Role
The Demand Generation Marketing Manager plans, runs and refines programmatic account-based marketing and full-funnel programs for Motive's Mid-Market segment. The role coordinates with other segment leads so that large efforts reach the right ideal customer profile across segments and personas. It is an individual contributor position that relies on channel partners rather than hands-on channel administration. The manager writes campaign and creative briefs, maintains target account lists, and maps existing…
Job Description
The Demand Generation Marketing Manager plans, runs and refines programmatic account-based marketing and full-funnel programs for Motive's Mid-Market segment. The role coordinates with other segment leads so that large efforts reach the right ideal customer profile across segments and personas. It is an individual contributor position that relies on channel partners rather than hands-on channel administration.
The manager writes campaign and creative briefs, maintains target account lists, and maps existing content to each stage of the buyer journey alongside content, customer marketing and product marketing colleagues. The role also runs selected programs directly, such as webinars, calendared sales plays and direct mail, and coordinates with owners of display, LinkedIn, email, web, syndication, events and association channels.
Sales alignment is a big part of the work. The manager gives SDRs, account executives and sales leaders targeting guidance, messaging and enablement materials, and contributes to weekly sales updates. Reporting covers campaign results against pipeline goals, dashboards kept with analytics and operations teams, and recommendations to shift spend based on what the data shows.
Motive positions its platform as a way for organizations running field operations to manage drivers, vehicles and fleet spending. The posting is full-time, lists work in Austin, Nashville or San Francisco with two to three office days a week, and gives a United States compensation range of $90,000 to $117,000 USD.
Responsibilities
- Plan, run and refine programmatic ABM and full-funnel demand campaigns for the Mid-Market segment
- Map content to buyer journey stages and request new content or sales collateral where gaps exist
- Keep target account lists current and use funnel conversion benchmarks to guide targeting and messaging
- Coordinate with Marketing Operations on targeting, list quality and campaign setup
- Apply product marketing messaging frameworks to campaigns for each segment
- Prepare campaign and creative briefs that set out copy direction, message priority order and design guidance
- Run webinars, calendared sales plays and direct mail from setup through reporting
- Test and iterate on campaigns, and move spend when results call for it
- Work with SDRs, AEs and sales leaders on targeting, sales plays and feedback
- Build dashboards and reports on campaign contribution to pipeline
Requirements
- Five or more years of B2B demand programs, campaign management or growth marketing work, internships not counted
- A record of running multi-channel campaigns that create pipeline beyond events
- Hands-on ABM experience, including one-to-few and one-to-many motions
- Experience aligning campaigns with outbound and inbound sales activity
- Working knowledge of marketing automation and CRM systems such as Salesforce and Marketo
- Comfort analyzing campaign data in spreadsheets and Tableau to draw conclusions
- Project management experience with Asana or similar tools
- Experience with Salesforce, Asana, Sendoso or an equivalent, and Outreach
- Strong written and spoken communication, including producing briefs and materials that help sales teams
Qualifications
- Familiarity with Glean and Clay
Core Skills
Benefits
- Health, pharmacy, optical and dental coverage
- Paid time off and sick time off
- Short-term and long-term disability coverage
- Life insurance
- 401(k) contribution
- Restricted stock units may form part of total compensation for certain roles
- Benefits are subject to eligibility requirements
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role based?
Work is in Austin, Nashville or San Francisco, with two to three days a week in the office.
Is this an individual contributor role?
Yes, the posting describes it as an individual contributor role.
What is the stated compensation range?
The posting gives $90,000 to $117,000 USD for the United States.
How much experience is required?
Five or more years of B2B demand work, campaign management or growth marketing, excluding internships.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
