Remote opportunity at
InstacartDirector, Ads Product Marketing
Instacart is transforming the grocery industry by connecting communities with the food and goods they rely on while offering flexible earning opportunities for personal shoppers. The…
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About This Role
Instacart is transforming the grocery industry by connecting communities with the food and goods they rely on while offering flexible earning opportunities for personal shoppers. The company operates under a Flex First model, allowing employees to choose their preferred workspace while participating in regular in-person events. Instacart is seeking a Director, Ads Product Marketing to lead a center of excellence for its advertising business. This remote position involves establishing cohesive…
Job Description
Instacart is transforming the grocery industry by connecting communities with the food and goods they rely on while offering flexible earning opportunities for personal shoppers. The company operates under a Flex First model, allowing employees to choose their preferred workspace while participating in regular in-person events.
Instacart is seeking a Director, Ads Product Marketing to lead a center of excellence for its advertising business. This remote position involves establishing cohesive go-to-market strategies, shaping product roadmaps through advertiser insights, and managing a team of product marketers. The successful candidate will drive product adoption, build scaled marketing functions, and create consistent messaging across all channels for retail and advertiser partners.
Responsibilities
- Establish an Ads product marketing center of excellence to execute comprehensive and consistent launch motions
- Build a unified Ads ecosystem narrative and outbound marketing strategy to reinforce market leadership across touchpoints
- Influence the product roadmap and business strategy by integrating quantitative and qualitative customer insights
- Execute high visibility launches and marketing programs to build the sales pipeline and drive product adoption
- Partner with Sales Enablement to educate sales teams and advertisers on data and measurement offerings
- Manage a team of advertising-focused product marketers across multiple product lines
Requirements
- 12 or more years of experience in product marketing and related product or marketing roles
- At least 6 years of specific experience in the digital advertising and technology industry
- Background in both inbound and outbound product marketing efforts
- Experience managing teams across multiple product lines
- Deep understanding of the digital advertising ecosystem and ad tech
- Demonstrated track record of developing and executing successful go-to-market strategies
- Experience defining product marketing objectives and key results alongside tracking key performance indicators
- Executive presence with strong written and verbal communication skills
Qualifications
- Bachelor degree in marketing, business, or a related field
- Retail Media Network, Consumer Packaged Goods, or Retailer experience
- Experience leveraging AI to improve workflow efficiencies and processes
- Demonstrated passion for media, measurement, and the advertising industry
Core Skills
Benefits
- Market-competitive compensation with a base pay range of CAD 203,000 to 214,000 per year
- New hire equity grant eligibility
- Annual equity refresh grants
- Flexible remote work policy under a Flex First approach
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Director, Ads Product Marketing position?
The annual base pay range for this role is between CAD 203,000 and 214,000, depending on the candidate's permanent work location, experience, and required skills.
Is this job remote?
Yes, the role is remote, though candidates must reside within specific Canadian provinces including Ontario, Alberta, British Columbia, or Nova Scotia. Instacart operates under a Flex First policy that allows employees to work from home, an office, or other locations.
What level of experience is required?
Applicants must have at least 12 years of experience in product marketing or related marketing roles, with a minimum of 6 years specifically within the digital advertising and technology sector, alongside prior team management experience.
Are there additional financial benefits beyond base salary?
Yes, the position is eligible for a new hire equity grant as well as annual equity refresh grants.
Sample Interview Questions
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