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AlphaSenseDirector, Integrated Campaign Strategy & Planning
AlphaSense, an AI platform specializing in market intelligence and workflow orchestration, is currently seeking a Director, Integrated Campaign Strategy & Planning. The company provides a comprehensive…
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About This Role
AlphaSense, an AI platform specializing in market intelligence and workflow orchestration, is currently seeking a Director, Integrated Campaign Strategy & Planning. The company provides a comprehensive business document database and domain-specific AI solutions, such as Generative Search and Deep Research, to help finance and business professionals find rapid insights. This position suits an experienced marketing professional capable of defining and scaling unified campaign structures. In this capacity, the incoming leader…
Job Description
AlphaSense, an AI platform specializing in market intelligence and workflow orchestration, is currently seeking a Director, Integrated Campaign Strategy & Planning. The company provides a comprehensive business document database and domain-specific AI solutions, such as Generative Search and Deep Research, to help finance and business professionals find rapid insights. This position suits an experienced marketing professional capable of defining and scaling unified campaign structures.
In this capacity, the incoming leader will formulate the foundational campaign strategy and operating framework for the broader marketing group. Responsibilities include translating business goals, product roadmaps, and customer insights into structured campaigns complete with defined theses, target audiences, content strategies, and success metrics. The person in this role will guide cross-functional collaboration across product marketing, demand generation, communications, brand, content, international, field marketing, and operations. By driving adoption of these planning standards, the director will ensure cohesive execution across all channels, oversee budget allocation, build measurement dashboards, and report key performance indicators directly to leadership.
Responsibilities
- Formulate the campaign strategy and operating framework for the marketing organization
- Translate company priorities and market opportunities into distinct campaigns with clear theses, target audiences, and success criteria
- Establish the strategy that informs channel mix and budget allocation
- Create playbooks, briefs, and planning standards for products, segments, and teams
- Drive internal adoption of the campaign framework through enablement, training, and change management
- Collaborate with marketing operations to build measurement models connecting campaigns to pipeline and revenue
- Report regularly to leadership on campaign performance and insights
Requirements
- Possess twelve or more years of experience in high-growth, enterprise B2B SaaS marketing
- Demonstrate a track record of defining and executing a campaign framework across a large marketing organization
- Show proven ability to influence and hold cross-functional peers accountable without direct management authority
- Bring experience partnering across product marketing, demand generation, brand, content, sales, and customer success teams
- Exhibit strong analytical skills with a focus on data-driven targeting and honest measurement
Qualifications
- Experience working at a pre-IPO company through its IPO journey
- Familiarity with the modern marketing stack and a point of view on utilizing AI for increased leverage
- Prior experience with budget ownership
Core Skills
Benefits
- Base compensation package
- Performance-based bonus
- Equity opportunities
- Generous benefits program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Director, Integrated Campaign Strategy & Planning role?
The base compensation range for this position is set at $163,000 to $225,000 USD per year, with potential additions such as a performance-based bonus and equity.
What type of employment is this position?
This is a full-time employment opportunity.
What experience level is required for applicants?
Applicants must have 12 or more years of experience in high-growth, enterprise B2B SaaS marketing, including significant background leading integrated marketing or campaign strategy at scale.
How does AlphaSense handle equal employment opportunity?
AlphaSense is an equal-opportunity employer that does not discriminate on the basis of protected characteristics such as race, color, pregnancy, national origin, age, religion, marital status, sexual orientation, gender identity, military status, or disability.
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