Remote opportunity at
CrestaEvent & Field Marketing Manager – East / Central
Cresta is hiring a remote Event & Field Marketing Manager to oversee strategy, execution, and performance for field programs targeting the East and Central regions. Operating…
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About This Role
Cresta is hiring a remote Event & Field Marketing Manager to oversee strategy, execution, and performance for field programs targeting the East and Central regions. Operating within the Revenue Marketing team, this individual will handle between eight and ten programs every quarter, spanning tradeshows, executive dinners, roadshows, regional activations, partner events, and customer programs. The employer builds a unified artificial intelligence platform combining conversational AI agents, real-time human agent augmentation,…
Job Description
Cresta is hiring a remote Event & Field Marketing Manager to oversee strategy, execution, and performance for field programs targeting the East and Central regions. Operating within the Revenue Marketing team, this individual will handle between eight and ten programs every quarter, spanning tradeshows, executive dinners, roadshows, regional activations, partner events, and customer programs.
The employer builds a unified artificial intelligence platform combining conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency. Major corporations such as United Airlines, Cox Communications, and Marriott utilize this technology.
This position requires close partnership with sales teams to align field efforts with pipeline goals, target accounts, and revenue acceleration. Responsibilities include managing budgets, vendor contracts, promotional campaigns, onsite execution, and post-event analysis to shift investments toward high-impact initiatives. Applicants should be prepared for approximately twenty to thirty percent travel, with increased travel during peak seasons. Candidates are strongly preferred to live on the U.S. East Coast, though individuals based in the Central U.S. who can support Eastern hours and travel are also considered.
Responsibilities
- Build and execute field marketing initiatives aligned with regional sales objectives and target accounts
- Establish program key performance indicators, monitor pipeline creation, and measure return on investment
- Collaborate with sales personnel on account targeting, meeting generation, and opportunity acceleration before, during, and after events
- Oversee an average of eight to ten concurrent programs per quarter across various formats
- Manage end-to-end program operations including budgeting, vendor negotiation, contract execution, promotion, and reporting
- Evaluate performance metrics to allocate spending toward the highest-impact initiatives
- Coordinate with demand generation, digital, product marketing, partnerships, and sales teams on integrated campaigns
- Collaborate with executives and sales leadership on messaging and stakeholder engagement
Requirements
- Possess three to five or more years of background in B2B field marketing, regional marketing, event marketing, or integrated campaigns
- Demonstrate experience managing field programs completely from strategy through measurement
- Show proficiency in overseeing multiple concurrent programs in a fast-paced environment
- Understand revenue attribution, conversion metrics, and event return on investment
- Have proven experience collaborating directly with sales teams on account targeting and strategy
- Hold experience managing program budgets, vendor relationships, and contracts
- Reside in the Eastern or Central United States
- Accept travel requirements of approximately twenty to thirty percent
Qualifications
- Background in a high-growth B2B SaaS or startup environment
- Familiarity with artificial intelligence, contact centers, customer experience, or related enterprise technology
- Experience supporting enterprise or strategic sales teams
- Familiarity with account-based field marketing programs
- Prior sales or sales development representative background or knowledge of enterprise sales processes
- Experience utilizing Salesforce, HubSpot, Gong, and event software such as Mobly
Core Skills
Benefits
- Medical, dental, and vision insurance plans
- Flexible vacation time
- Paid parental leave
- Monthly gym allowance
- Monthly phone allowance
- Work-from-home office stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote role. Cresta strongly prefers candidates residing on the U.S. East Coast, but remains open to applicants in the Central U.S. who can support Eastern time zones and regional travel.
What is the salary range for this role?
The posted base salary range is USD 110,000 to 150,000 per year, with total compensation also including equity and a comprehensive benefits package.
How much travel is required?
The role requires approximately twenty to thirty percent travel, with heavier travel occurring during peak event seasons.
What is the employment type?
The posting specifies full-time employment.
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