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CanvaGCC Content Strategy Lead
Canva is hiring a GCC Content Strategy Lead based in Dubai. The role partners with the MENAP Country Manager so that Canva's strategic content fits the…
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About This Role
Canva is hiring a GCC Content Strategy Lead based in Dubai. The role partners with the MENAP Country Manager so that Canva's strategic content fits the country or countries it covers. Content is treated as a growth engine, measured against monthly active users, retention and revenue. The lead is in close contact with the MENAP Design Lead and gets coaching from the Regional Content Strategy Lead, who sets strategy for…
Job Description
Canva is hiring a GCC Content Strategy Lead based in Dubai. The role partners with the MENAP Country Manager so that Canva's strategic content fits the country or countries it covers. Content is treated as a growth engine, measured against monthly active users, retention and revenue. The lead is in close contact with the MENAP Design Lead and gets coaching from the Regional Content Strategy Lead, who sets strategy for the wider area.
Here, content means templates and design elements rather than social posts. The lead ensures the local library holds what local users genuinely need, using internal and external data. Duties include planning and running the country's content strategy and growth levers, keeping content healthy and in production, and confirming that material meets Canva's standards and feels culturally right. The lead collects feedback gathered from sales teams, partners and local peers, and owns performance across discovery surfaces such as search, recommendations and editorial. The lead also shapes the country's editorial plan across areas such as Showcases, works with Marketing, Social and PR to spot cultural moments, and develops relationships with local creators and partners. SEO experience is a plus, but the role does not centre on long-form writing.
The posting asks for three to five or more years in content strategy, regional business planning, operations, partnerships or comparable positions at fast-moving global technology, content, media or marketplace companies. The lead needs a strong grasp of content trends and visual taste in the local market, analytical skill to judge performance, experience running production pipelines and creator partnerships, and Arabic language ability with cultural knowledge of the region. Aligning teams across regions and working across time zones are central to the role.
Responsibilities
- Prioritise and run the in-country content plan and growth levers, including content health and production
- Verify that material matches Canva's quality bar, works locally and supports growth goals
- Collect feedback gathered from sales teams, partners and local peers so the plan can be sharpened
- Own performance across search, recommendations and editorial surfaces, aiming for engagement and retention
- Run the country's editorial plan and spot cultural moments with Marketing, Social and PR
- Serve as a strategic sounding board for the MENAP Country Manager and align cross-functional priorities
- Form ties with local creators and partners to grow a content ecosystem
Requirements
- Three to five or more years in content strategy, regional business planning, operations, partnerships or comparable positions
- Deep knowledge of content trends and visual taste in the local market
- Proactive, solutions-first mindset that balances planning with hands-on execution
- Strong stakeholder management that aligns teams across regions
- Comfort in fast-changing, ambiguous settings
- Analytical strength for judging content performance and adjusting plans
- Track record managing production workflows, partnerships or creator collaborations
- Working command of Arabic and grounded knowledge of the market's culture, with the ability to work across time zones
Qualifications
- SEO background, a real plus
- Interest in scaling what works through repeatable, AI-supported workflows
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing gives Dubai as the location.
Does the role involve social media posts?
No. In this role, content means templates and design elements rather than social media.
What language skills are required?
Arabic language skills and knowledge of the local market are listed as requirements.
How much experience is needed?
The posting asks for three to five or more years of relevant experience.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
