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ZapierGrowth Design Lead
Zapier is seeking a Growth Design Lead to shape the end-to-end visitor experience across its marketing site and campaign surfaces. Operating within Brand Studio, this senior…
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About This Role
Zapier is seeking a Growth Design Lead to shape the end-to-end visitor experience across its marketing site and campaign surfaces. Operating within Brand Studio, this senior individual contributor role focuses on driving a high-velocity experimentation program by translating behavioral and search insights into scalable layouts, interactive experiences, and measurable funnel improvements. The ideal candidate blends deep visual and product design expertise with modern, AI-augmented workflows to prototype and test at…
Job Description
Zapier is seeking a Growth Design Lead to shape the end-to-end visitor experience across its marketing site and campaign surfaces. Operating within Brand Studio, this senior individual contributor role focuses on driving a high-velocity experimentation program by translating behavioral and search insights into scalable layouts, interactive experiences, and measurable funnel improvements. The ideal candidate blends deep visual and product design expertise with modern, AI-augmented workflows to prototype and test at scale while maintaining brand integrity and accessibility standards.
In this position, you will collaborate closely with growth marketing, product, engineering, and data teams to optimize top and middle of the funnel conversion pathways. Responsibilities include building and leading a fast-paced design experimentation practice, establishing structured testing frameworks, improving site information architecture for findability, and designing intuitive lead-capture flows. Zapier values diverse perspectives and offers an inclusive hiring process designed to evaluate candidates based on skills and capabilities.
Responsibilities
- Manage the design of end-to-end visitor-to-lead experiences across marketing sites and key campaign surfaces
- Build and lead a high-velocity design experimentation practice for top and middle funnel activities
- Develop and evolve an AI-augmented growth design workflow within Brand Studio for faster prototyping and research
- Partner with cross-functional teams to form hypotheses, design A/B and multivariate tests, and iterate using funnel data
- Optimize site information architecture and page structures to enhance discoverability, navigation clarity, and conversion efficiency
- Design high-performing lead-capture and signup experiences including forms, gates, and onboarding flows
- Mentor other designers on growth craft, experimentation methodologies, and AI tool fluency
- Extend web and email design systems to support ongoing testing and growth initiatives
Requirements
- Have 10 or more years of professional experience in growth, product, or brand design
- Possess a portfolio of personally shipped work such as landing pages, signup flows, campaign pages, and interactive marketing surfaces
- Demonstrate hands-on experience designing for A/B and multivariate tests to scale experimentation on web surfaces
- Be proficient in Figma for creating high-fidelity user interfaces, prototypes, and specifications
- Understand information architecture, page structure, performance-minded design, and conversion optimization principles
- Have experience designing lead-capture and signup flows like forms, gates, and onboarding-adjacent journeys
- Utilize AI-powered tools such as Cursor, v0, Claude, or Figma AI to accelerate prototyping and explore design variants
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Growth Design Lead position?
The salary for this role ranges from USD 191,500 to USD 287,300 per year.
What level of experience is required for this role?
Candidates must have 10 or more years of experience in growth, product, or brand design, along with a portfolio of shipped work demonstrating test and learn outcomes.
Is a specific educational degree required?
The job posting does not specify any education requirements, though candidates must provide their most recent educational experience during background checks if an offer is received.
How long is the application window open?
The anticipated application window is 30 days from the posting date, though it may close sooner if the position is filled or if applicant volume requires it.
Sample Interview Questions
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