Opportunity at
FaireHead of Paid Marketing
Faire operates a wholesale technology platform that lets independent shops discover goods from around the world. It is seeking a leader for paid media, the Head…
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About This Role
Faire operates a wholesale technology platform that lets independent shops discover goods from around the world. It is seeking a leader for paid media, the Head of Paid Marketing, to make acquisition and retargeting efficient across a large base. The position covers the marketplace from each side: retailers and brands. It is hands-on leadership: the holder owns strategy, budget and measurement for every paid channel, serves as the lead executive…
Job Description
Faire operates a wholesale technology platform that lets independent shops discover goods from around the world. It is seeking a leader for paid media, the Head of Paid Marketing, to make acquisition and retargeting efficient across a large base. The position covers the marketplace from each side: retailers and brands. It is hands-on leadership: the holder owns strategy, budget and measurement for every paid channel, serves as the lead executive contact for paid results, and manages a dedicated paid team. The listed location is San Francisco, on a hybrid schedule.
Responsibilities span scaling paid acquisition across search, social, affiliate partnerships, display, audio and podcasts, and video and connected TV, while holding to efficiency and payback targets. The leader sets the long-run paid strategy and creates a framework for resourcing and investment that addresses risks like channel saturation, worldwide competition, the size of the addressable market and brand recognition. The role also builds a retargeting program to win back lapsed retailers and brands, tests and scales new channels with strong incrementality evidence, and builds measurement through holdout experiments, marketing mix modeling and multi-touch attribution. It applies AI to automate paid marketing work, partners with Creative, Product and Engineering on a fast experiment cadence and on data pipelines, and assesses agencies and marketing technology vendors.
Responsibilities
- Grow worldwide paid acquisition on retailer and brand sides alike, keeping efficiency and payback targets intact
- Set the long-term paid strategy and an investment framework for major risks
- Build a retargeting program that wins back lapsed retailers and brands
- Test and scale new paid channels with strong evidence of incrementality
- Create measurement through holdout tests, marketing mix modeling and multi-touch attribution
- Recruit, coach and keep a standout paid media group, and introduce AI-driven self-serve workflows
- Work with Creative and Product on a rapid A/B testing rhythm
- Partner with Engineering on tracking, tagging, feeds and attribution data, and evaluate agencies and MarTech vendors
Requirements
- 12+ years of performance or paid marketing work, with real depth in paid search, paid social, affiliate, display and CTV or video channels
- Record of growing paid budgets to the eight- or nine-figure range each year while holding efficiency and payback targets
- Proven leader who has built and grown a strong paid marketing team
- Working fluency in incrementality testing, marketing mix modeling and multi-touch attribution
- Experience applying AI to automate and scale creative, audience, bidding and keyword testing
- Experience assessing, onboarding and managing outside vendors and agencies
- Disciplined budget owner who works with Finance on forecasts and performance stories
- Outstanding written and verbal communication that conveys performance, risk and opportunity clearly to executives
- Comfortable with uncertainty in a fast-changing company
- Genuine, empathetic, humble and kind collaborator
Qualifications
- Leading upper-funnel or brand campaigns (bonus)
- Background in two-sided platforms or tools for small business owners (bonus)
- International paid campaign leadership inside a publicly traded firm (bonus)
- Working with Engineering to strengthen data pipelines and tracking (bonus)
Core Skills
Benefits
- Equity and a comprehensive benefits package
- Access to current enterprise AI tooling
- Hybrid arrangement with up to four weeks a year of remote work
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the job?
The listed site is San Francisco, with three office days a week under the hybrid policy.
What is the pay?
The posting lists a New York pay band between $248,000 and $341,000 annually, plus equity and benefits. Final pay depends on skills, experience, market and location.
How much experience is required?
At least 12 years in performance or paid marketing, including budget ownership and leading teams.
Can the role work remotely?
Hybrid roles may work remotely up to four weeks per year.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
