Opportunity at
FaireHead of Paid Marketing
Faire seeks a leader for paid marketing in San Francisco, with the title Head of Paid Marketing. Faire operates a wholesale technology platform for independent retailers…
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About This Role
Faire seeks a leader for paid marketing in San Francisco, with the title Head of Paid Marketing. Faire operates a wholesale technology platform for independent retailers and brands. The leader drives efficient acquisition and retargeting on both sides of the marketplace, owning strategy, budget, and measurement for every paid channel. Channels in scope include paid search, social, affiliates, display, audio and podcasts, and video and connected TV. The leader is…
Job Description
Faire seeks a leader for paid marketing in San Francisco, with the title Head of Paid Marketing. Faire operates a wholesale technology platform for independent retailers and brands. The leader drives efficient acquisition and retargeting on both sides of the marketplace, owning strategy, budget, and measurement for every paid channel.
Channels in scope include paid search, social, affiliates, display, audio and podcasts, and video and connected TV. The leader is the principal executive voice on paid results and manages a team of paid media specialists. Duties include setting a multi-year paid plan, building a retargeting program, trialing new channels with proof of incremental impact, and creating measurement tools such as incrementality testing, marketing mix modeling, and multi-touch attribution.
The leader also collaborates with Creative, Product, and Engineering to run a rapid experimentation program, improve the tracking and data feeds that paid marketing relies on, and assess outside vendors and agencies.
The posting calls for more than twelve years in performance or paid marketing, experience managing paid budgets in the eight and nine figure range, and a history of building and leading a high-performing group inside a quickly growing company.
Responsibilities
- Grow paid acquisition for retailers and for brands while meeting payback and efficiency goals
- Define the long-range paid roadmap and an investment framework that executives can use
- Create a retargeting program that generates incremental GMV and wins back lapsed accounts
- Test and expand paid channels beyond the core set, backed by credible incrementality evidence and Finance alignment
- Build measurement capability for upper-funnel and brand spending decisions
- Recruit, coach, and keep a strong paid team, and bring in AI workflows that speed up experimentation
- Coordinate with Engineering on tracking, tagging, and feeds, and vet MarTech vendors and agencies
Requirements
- Over twelve years in performance or paid marketing, with hands-on depth in search, social, affiliates, display, and CTV or video
- Proof of scaling paid spend into the eight and nine figure range while meeting efficiency goals
- Crisp written and spoken communication with senior executives
- Background working alongside creative and product groups to build rapid split-testing habits
- Record of hiring, developing, and expanding a strong paid marketing team
- Comfort with incrementality testing, marketing mix models, and multi-touch attribution
- Hands-on use of AI to automate creative, audience, bidding, and keyword testing
- Experience assessing and managing MarTech vendors and agencies
- Strong budget ownership and a forecasting partnership with Finance
- Ability to thrive amid ambiguity in an evolving company
Qualifications
- Leadership of brand or upper-funnel campaigns and a clear case for more investment
- Background in two-sided marketplaces or in products for small business owners
- Experience running international paid marketing at a publicly traded company
- Experience working with Engineering to harden tracking infrastructure
Core Skills
Benefits
- Equity eligibility
- A broad benefits package
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listed location is San Francisco.
What employment type is this?
The posting describes this as a full-time position.
What salary applies?
The posting lists a San Francisco pay range from $248,000 up to $341,000 per year, plus eligibility for equity and benefits. Actual pay depends on factors such as skills, experience, and location.
What experience is required?
The posting asks for more than 12 years in performance or paid marketing and experience scaling paid budgets in the eight and nine figure range.
How do I apply?
The posting does not describe specific application steps.
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