Opportunity at
FaireHead of Retailer Product Marketing
Faire is seeking a Head of Retailer Product Marketing to lead a team of product marketing professionals and report directly to the Chief Marketing Officer in…
Career Tools
About This Role
Faire is seeking a Head of Retailer Product Marketing to lead a team of product marketing professionals and report directly to the Chief Marketing Officer in San Francisco. This full-time, hybrid role operates on-site in San Francisco three days per week, with optional remote work for up to four weeks per year. In this position, the selected individual will define the strategy for how the technology wholesale platform communicates its…
Job Description
Faire is seeking a Head of Retailer Product Marketing to lead a team of product marketing professionals and report directly to the Chief Marketing Officer in San Francisco. This full-time, hybrid role operates on-site in San Francisco three days per week, with optional remote work for up to four weeks per year. In this position, the selected individual will define the strategy for how the technology wholesale platform communicates its value proposition to independent store owners globally, helping retail businesses discover international products and strengthen their operations.
The role suits a resourceful builder who can establish operational structure from scratch, direct end-to-end go-to-market strategies for complex offerings, and act as a senior thought partner across product, revenue, marketing, and operations groups. Key responsibilities include leading the Opening Soon acquisition initiative, establishing cohesive retailer narratives across the customer lifecycle, utilizing both qualitative and quantitative research methodologies, and modeling practical artificial intelligence adoption to accelerate marketing workflows.
Candidates must bring deep go-to-market ownership experience, a history of managing product marketing individual contributors, strong cross-functional instincts, and data fluency tied to business growth metrics. While this posting lists a base pay range of $208,000 to $286,000 per year alongside equity and benefits, total compensation is determined by transferable skills, relevant work experience, and location.
Responsibilities
- Establish a consistent narrative for retailers to clarify core value propositions and drive customer wallet share
- Direct the Opening Soon initiative focused on acquiring and converting new store owners
- Manage end-to-end go-to-market execution, including positioning and multi-channel messaging for complex products
- Lead and mentor a team of product marketing individual contributors
- Collaborate upstream with product, revenue, growth marketing, and ops leaders to influence roadmaps using customer insights
- Conduct qualitative and quantitative research to validate messaging strategies and measure impact
- Integrate artificial intelligence tools into team operations to speed up delivery
Requirements
- Experience managing and developing product marketing individual contributors across different career stages
- Direct responsibility for positioning, messaging, and multi-channel go-to-market execution on complex products
- Ability to build operational frameworks and playbooks from the ground up
- Strong focus on customer insights to eliminate unnecessary jargon and unify product launches
- Ability to build cross-functional trust, disagree directly, and commit cleanly
- Bias toward shipping quickly with directionally sound results rather than waiting for perfection
- Familiarity with core business metrics such as gross merchandise volume and retention
- Active experimentation with artificial intelligence adoption tools
Qualifications
- Background in retail or small business environments
- Experience working with two-sided marketplaces with interdependent buyer and brand motions
- Familiarity with scaling or high-growth environments that required building product marketing infrastructure
- Education or career background in STEM, management consulting, finance, or other quantitative fields
Core Skills
Benefits
- Competitive pay
- Equity eligibility
- Comprehensive benefits designed to support life inside and outside of work
- Access to enterprise artificial intelligence tools
- Up to four weeks of remote work flexibility per year for hybrid employees
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
This is a full-time position.
What is the location and remote policy?
The role is based in San Francisco and follows a hybrid schedule. Employees go into the office three days per week on Tuesdays, Thursdays, and a third flex day of their choosing, with the flexibility to work remotely up to four weeks per year.
What is the salary range for this position?
The base pay range in San Francisco is $208,000 to $286,000 per year, with actual pay determined by factors such as skills, experience, and location. The role is also eligible for equity and benefits.
Who will this position report to?
This role reports directly to the Chief Marketing Officer.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
