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FaireSenior Product Marketing Manager
Faire is seeking a Senior Product Marketing Manager to join its team on-site in New York. Faire operates a technology wholesale platform designed to connect independent…
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About This Role
Faire is seeking a Senior Product Marketing Manager to join its team on-site in New York. Faire operates a technology wholesale platform designed to connect independent retailers and global brands, leveraging data and machine learning to support local commerce and entrepreneurs worldwide. In this strategic product marketing role, you will embed across the product lifecycle to direct go-to-market strategies, craft messaging and positioning, and drive product adoption. This position suits…
Job Description
Faire is seeking a Senior Product Marketing Manager to join its team on-site in New York. Faire operates a technology wholesale platform designed to connect independent retailers and global brands, leveraging data and machine learning to support local commerce and entrepreneurs worldwide.
In this strategic product marketing role, you will embed across the product lifecycle to direct go-to-market strategies, craft messaging and positioning, and drive product adoption. This position suits an experienced professional who can simplify complex products, establish structure amid ambiguity, and collaborate closely with product, design, revenue, and customer experience teams. You will directly influence roadmaps through customer insights, manage multi-channel launches, and utilize AI tools to accelerate and refine your marketing execution.
Faire provides a collaborative environment focused on growth, offering competitive compensation, equity, and comprehensive benefits. The company operates on a hybrid schedule requiring three days in the office per week.
Responsibilities
- Develop and own comprehensive go-to-market strategies from initial positioning through product launch and adoption
- Translate customer research and insights into clear, jargon-free messaging and compelling product positioning
- Collaborate upstream with product, design, and legal teams to shape product roadmaps based on direct customer perspectives
- Coordinate cross-functional enablement across revenue, customer experience, and lifecycle teams to execute launch plans
- Experiment with and adopt artificial intelligence tools to accelerate and sharpen daily marketing operations
Requirements
- At least six years of product marketing experience or a related field with direct responsibility for go-to-market strategy, positioning, messaging, and sales enablement
- Demonstrated history of building product positioning from scratch and reworking existing product narratives across multiple channels
- Experience planning and executing thematic campaigns spanning multiple product areas rather than isolated releases
- Ability to utilize data to size market opportunities, measure impact, and evaluate strategic decisions
- Experience directing or conducting customer research to inform product positioning
Qualifications
- Familiarity with the decision-making processes and trust-building factors relevant to small business owners and independent retailers
- Background working within a two-sided marketplace where brand and buyer dynamics are distinct yet interdependent
- Educational or professional background in quantitative fields such as STEM, finance, or management consulting
- Experience operating within high-growth, scaling environments where product marketing infrastructure was actively being built
Core Skills
Benefits
- Equity grants
- Comprehensive benefits package
- Access to enterprise AI tools
- Hybrid work flexibility with up to four weeks of remote work per year
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote policy for this role?
This position is based on-site in New York with a hybrid schedule. Employees work from the office three days per week on Tuesdays, Thursdays, and a third flex day of their choosing, with the flexibility to work remotely up to four weeks per year.
What level of experience is required for this position?
Candidates must have six or more years of product marketing experience, or a directly adjacent role with ownership of go-to-market strategy, positioning, messaging, and sales enablement for complex products.
Is a salary stated in the job posting?
The provided posting does not specify a salary range for the New York location, though it mentions a San Francisco pay range of $148,000 to $203,500 per year alongside equity and benefits.
What is the employment type?
The posting specifies that this is a full-time position.
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