Opportunity at
CanvaHead of Social, North America
Canva is hiring a Head of Social for North America, based in San Francisco where the company runs its US operations. Canva is establishing its North…
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About This Role
Canva is hiring a Head of Social for North America, based in San Francisco where the company runs its US operations. Canva is establishing its North American marketing function from scratch and treats social as one of its most important levers in the region. The leader owns the North American social strategy and helps build the regional marketing leadership. The leader will recruit and develop a group of social professionals…
Job Description
Canva is hiring a Head of Social for North America, based in San Francisco where the company runs its US operations. Canva is establishing its North American marketing function from scratch and treats social as one of its most important levers in the region. The leader owns the North American social strategy and helps build the regional marketing leadership.
The leader will recruit and develop a group of social professionals and creators, set a high bar for output, and coach people toward ownership. Beyond current platforms, which are Facebook, Instagram, Pinterest, YouTube, X and LinkedIn, the role explores new channels and formats that carry cultural weight. Social is supposed to supply ideas for the wider creative and marketing strategy, not just serve as the final point where finished work gets posted.
Further duties include working with Partnerships and Communications so major brand moments, creator relationships and cultural initiatives run across earned, owned and social media. The leader presents social's case in cross-functional rooms, argues for investment, and runs the North American social roadmap, budget and reporting. Global campaigns are adapted for North American audiences, and the leader safeguards the brand's voice, values and creative standards while the team acts quickly and takes creative risks. The posting asks for eight-plus years working across social or brand marketing, including real leadership of people and a record of building programs audiences talk about. It also values fluency in American culture, comfort with data, and the executive presence to pitch bold ideas to leadership.
Responsibilities
- Own the North American social strategy and help establish the regional marketing function
- Recruit and develop a team of social specialists and content creators
- Extend Canva's presence onto new platforms and formats with real cultural relevance
- Feed trends, cultural signals and audience reactions into the broader creative strategy
- Collaborate with Partnerships and Communications across earned, owned and social channels
- Manage the North American social roadmap, budget and performance reporting
- Adapt global campaigns for North American audiences and protect the brand's tone and quality
Requirements
- Eight-plus years working across social or brand marketing
- Experience managing people, not just running channels alone
- Track record of social programs with measurable reach, engagement and follower growth
- Authentic understanding of American culture, online and offline
- Experience working alongside Communications and PR colleagues or Brand Partnerships staff
- Executive presence to advocate for bold concepts with leadership
- Data skills to interpret performance and refine strategy
Core Skills
Benefits
- Equity
- Parental leave policy covering all parents and carers
- Yearly Vibe and Thrive allowance covering wellbeing, social activities and home-office setup
- Flexible leave options
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing gives San Francisco, where Canva's US operations are based. The posting also says the company offers flexibility in how and where people work.
What experience is required?
The posting asks for eight-plus years working across social or brand marketing, including leading a team.
Which social channels does Canva currently use?
Facebook, Instagram, Pinterest, YouTube, X and LinkedIn are the current channels, and the role aims to extend beyond them.
Is a salary stated?
No salary is stated.
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