Hybrid opportunity at
WiseInfluencer Senior Manager (NorthAm)
Wise is seeking an ambitious and commercially focused Influencer Senior Manager (NorthAm) to guide its creator strategy throughout North America. Based out of the Austin office…
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About This Role
Wise is seeking an ambitious and commercially focused Influencer Senior Manager (NorthAm) to guide its creator strategy throughout North America. Based out of the Austin office alongside the regional team, this hybrid position reports directly to the Global Influencer Team in London. The professional chosen for this role will bridge global strategies with regional execution, taking charge of the overall performance and direction of the influencer channel in the region.…
Job Description
Wise is seeking an ambitious and commercially focused Influencer Senior Manager (NorthAm) to guide its creator strategy throughout North America. Based out of the Austin office alongside the regional team, this hybrid position reports directly to the Global Influencer Team in London. The professional chosen for this role will bridge global strategies with regional execution, taking charge of the overall performance and direction of the influencer channel in the region.
The remit centres on three main pillars: establishing the overarching North American strategy, supporting the US Influencer Manager while directly scaling Canadian operations, and spearheading the global influencer strategy for Wise Business. The ideal candidate brings extensive industry experience, strong analytical capabilities, and a proven ability to collaborate across cross-functional and global teams.
Responsibilities
- Own the influencer strategy for North America, establishing clear priorities for both the US and Canada
- Develop annual and quarterly plans that encompass audiences, creators, channels, and investments
- Manage regional forecasting, budget recommendations, and performance insights to scale opportunities and improve efficiency
- Represent influencer marketing during regional planning sessions and integrate North American insights into global strategy
- Directly scale influencer initiatives in Canada through market planning, creator identification, execution, and optimization
- Provide strategic direction and opportunity sizing support to the existing US Influencer Manager
- Build a localized Canadian programme and test new formats, propositions, and partnerships
- Ensure adherence to all applicable regulatory, disclosure, brand-safety, and procurement requirements across North America
- Maintain senior relationships with agencies, creator partners, platforms, and tools
- Develop and lead the global influencer strategy for Wise Business, starting in North America
- Identify target audiences and creator segments while partnering with the Wise Business team on positioning and messaging
- Run structured tests to identify high-performing creators, messages, formats, and commercial models for business customers
Requirements
- Extensive influencer marketing experience across the US and Canada with a track record of driving measurable customer growth
- Experience marketing to small businesses, entrepreneurs, or freelancers
- Demonstrated commercial and analytical strength in managing budgets, forecasts, and performance
- Ability to collaborate cross-effectively to connect regional and global teams around shared priorities
- Capacity to operate within a global reporting structure while embedded in a regional team
Qualifications
- Experience building influencer or ambassador programmes within fintech, financial services, or other regulated industries
- Affiliate or performance-partnership experience
- Experience leading and developing high-performing marketers
- French-language skills or experience marketing in Quebec, or proficiency in other languages
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
This position is based in the Austin office.
Is this a remote role?
No, this is a hybrid role requiring office presence at least three days per week, and a 100% in-office schedule during the first three months.
Who does this role report to?
The position reports to the Global Influencer Team located in London.
What is the salary for this position?
The job posting does not specify a salary.
Sample Interview Questions
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