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CanvaInternational Strategy Lead
Canva is hiring an International Strategy Lead based in London, with flexibility in how the job is carried out. The role is full-time and on-site, and…
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About This Role
Canva is hiring an International Strategy Lead based in London, with flexibility in how the job is carried out. The role is full-time and on-site, and it is framed as a strategy position rather than an operational one. The person designs the playbook, takes a seat on the leadership group of the International Supergroup, and partners closely with the Head of International. International is measured on MAU and ARR, and…
Job Description
Canva is hiring an International Strategy Lead based in London, with flexibility in how the job is carried out. The role is full-time and on-site, and it is framed as a strategy position rather than an operational one. The person designs the playbook, takes a seat on the leadership group of the International Supergroup, and partners closely with the Head of International. International is measured on MAU and ARR, and the wider team is spread over Sydney, European and Dubai hours.
Two lines of work stand out. From the top down, the lead sets how the 23 Pioneer markets are grouped by penetration, maturity and competition, agrees with Finance on investment principles for headcount, contingent staff and marketing spend, and makes the case for certain bets that accelerate some countries while others get product-only effort. From the bottom up, the lead pinpoints the forces behind growth at every funnel step in every market, working with the International Data Lead, explains gaps like different seven-day activation figures between countries, and converts findings into repeatable plays for local teams.
The role also works with Country Managers to test growth hunches, prove what works locally and scale it. Retention and reactivation efforts in Brazil are the first testing ground. The posting seeks a strategist who forms hypotheses, checks them against data, and wins support by showing evidence rather than by seniority. Candidates with growth strategy wins at consumer-tech or digital-platform firms stand out, especially results they can personally claim. Multi-market experience, depth in pricing and payments, causal inference and hands-on use of Canva are highly valued.
Responsibilities
- Group the 23 Pioneer markets according to penetration, maturity and competition, and set where the playbook should flex
- Shape investment allocation for headcount, contract workers and marketing spend alongside Finance
- Stress-test market and vertical bets and make decisions with the Head of International
- Identify the causal drivers of growth at each funnel stage in every market
- Investigate funnel shortfalls, such as differing 7-day activation, and propose remedies
- Convert findings into repeatable playbooks for countries
- Develop growth hunches alongside Country Managers and scale what works locally
- Lead retention and reactivation playbooks, beginning with Brazil
Requirements
- Strong analytical capability, including separating cause from correlation
- Track record of growth strategy outcomes in consumer-tech or digital-platform businesses
- A clear growth thesis that rests on evidence
- Comfort with open questions and rapid course changes
- Understanding of the funnel from acquisition and activation to monetisation and retention
- Data-driven decisions and a habit of experimentation
- Action orientation and readiness to test bets quickly
- Ability to bring stakeholders along in a matrix organisation
- Intellectual honesty and first-principles reasoning
Qualifications
- Experience in international or multi-market settings
- Depth in monetisation and conversion, such as pricing, payments and upgrade flows
- Practical skills in causal inference and experiment design
- Working knowledge of Canva from actually using it
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the International Strategy Lead role based?
The posting says London, with flexibility in how the role is done.
What experience is required?
Candidates should show growth strategy outcomes they personally drove at consumer tech or digital platform businesses.
Is a salary stated?
No salary is stated.
Is it a full-time position?
Yes, the listing is full-time.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
