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InMobiLead Analyst - Programmatic Buying
InMobi is hiring a Lead Analyst for Programmatic Buying in Bengaluru. The role is full-time and on-site and sits in the Media Buying team. That team…
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About This Role
InMobi is hiring a Lead Analyst for Programmatic Buying in Bengaluru. The role is full-time and on-site and sits in the Media Buying team. That team handles revenue operations and buys media for the company worldwide, China export demand included, covering UA, REM and brand-awareness campaigns. This person sets up campaigns and brings in revenue through the DSP. The work covers the everyday running of mobile display and video campaigns…
Job Description
InMobi is hiring a Lead Analyst for Programmatic Buying in Bengaluru. The role is full-time and on-site and sits in the Media Buying team. That team handles revenue operations and buys media for the company worldwide, China export demand included, covering UA, REM and brand-awareness campaigns.
This person sets up campaigns and brings in revenue through the DSP. The work covers the everyday running of mobile display and video campaigns across several DSPs and platforms, from onboarding and optimization through reporting. The analyst takes full ownership of revenue and margin for a portfolio of advertiser accounts, works on account growth strategy with sales and account management, and monitors campaigns closely so that issues affecting revenue are acted on quickly.
The analyst partners with sales leads, supply staff, product, engineering and marketing, and with the ad operations team, examining large volumes of data for insights on supply needs, pricing and campaign performance, and looking for revenue opportunities. The role prepares weekly executive reporting on revenue and margin for the portfolio, and it requires getting work done within set deadlines.
The posting asks for five-plus years in account or revenue management and data analysis, ideally from a digital, programmatic or adtech background. A technical degree or bachelor's in statistics, mathematics or another quantitative field is requested. Strong Excel skills, structured problem solving and clear presentation of recommendations are essential, along with a grasp of the digital advertising marketplace at a basic-to-intermediate level, including exchanges, DSPs, audience targeting and measurement. Prior client-facing revenue ownership is a plus, as is working across global cultures in a matrix environment.
Responsibilities
- Set up, manage and deliver revenue on the DSP platform for mobile display and video campaigns
- Own revenue and margin for a portfolio of advertiser accounts
- Work with sales and account management on account growth strategy
- Monitor campaigns closely and act quickly on issues that affect revenue
- Analyze large data sets for insights on supply needs, pricing and campaign performance
- Prepare weekly executive reporting on revenue and margin
- Align with supply, product, engineering and marketing colleagues, plus the sales and ad operations teams, to lift revenue
Requirements
- At least 5 years in account or revenue management and data analysis
- Technical or science degree in statistics, mathematics or another quantitative field
- Strong Excel skills and proven data analysis and logical reasoning
- Grasp of the digital advertising marketplace at a basic-to-intermediate level
- Structured problem solving and clear communication of recommendations
- Good relationship management and attention to detail
Qualifications
- Client-facing experience while being accountable for revenue of a product, line, account or region
- Familiarity with ad exchanges, DSPs, audience targeting, measurement and ad operations
- Ability to work across global cultures in a matrix environment
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role located?
The role is based in Bengaluru and is listed as on-site.
What experience is required?
At least 5 years in account or revenue management and data analysis, with a technical or quantitative degree requested.
Is it full-time?
Yes, the role is listed as full-time.
What is the salary?
The posting does not specify a salary.
How do I apply?
The posting does not describe an application process.
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