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Culture AmpLead Brand Designer (Motion/Video)
Culture Amp is hiring a Lead Brand Designer specialising in motion and video, based in San Francisco. The role is a senior individual contributor position within…
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About This Role
Culture Amp is hiring a Lead Brand Designer specialising in motion and video, based in San Francisco. The role is a senior individual contributor position within the Creative Studio, a small but central group in the marketing function whose work shapes how audiences experience the brand. The aim is to define how the company's brand moves and to grow motion and video output in a deliberate, consistent way. The designer…
Job Description
Culture Amp is hiring a Lead Brand Designer specialising in motion and video, based in San Francisco. The role is a senior individual contributor position within the Creative Studio, a small but central group in the marketing function whose work shapes how audiences experience the brand. The aim is to define how the company's brand moves and to grow motion and video output in a deliberate, consistent way.
The designer develops motion graphics and animated content for campaigns, product launches and web pages, always working within brand systems and standards. A key priority is building the brand's motion system and fitting it into the website component library, so that pages gain interactivity and small moments of delight. Social channels are also to be brought to life through motion and short-form video. The designer turns complicated product screens and concepts into clear go-to-market visuals, which calls for a working grasp of UI and UX so that animated interactions tell a product story.
Strong concept development, storytelling and the discipline to refine work through repeated iteration are central. The designer should already have a considered view on AI in creative practice, including when to rely on it and when to correct it, and should be ready to lead those conversations. Guiding external creative agencies through complex projects, and moving between major brand pieces and quick executional tasks, are also part of the job.
Applicants should bring at least seven years of design work in a marketing setting, ideally with a fast-growing business-to-business company, and a portfolio that demonstrates motion-led brand systems. Required skills include motion graphics under tight deadlines, fluency in the Adobe suite, familiarity with 3D tools such as Cinema 4D and Blender, hands-on use of AI creative tools, and experience contributing to a large design system that includes motion components. The posted US base salary range is $130,000 to $160,000.
Responsibilities
- Develop and own the brand motion system and extend motion across the brand
- Produce motion graphics and animated content for campaigns, launches and web
- Bring motion into the website component library and add interactive touches
- Convert complex product visuals into go-to-market motion and video
- Create animated interface sequences that explain product value
- Lead discussions on how AI workflows apply to imagery, video and motion
- Direct agency partners on complicated end-to-end projects
- Refresh social channels with motion and short-form video
Requirements
- Seven-plus years of design work in a marketing team, whether in-house or agency-side
- Portfolio showing strategic thinking, concept development and multi-channel campaign work
- Examples of motion and video projects and of building motion-led brand systems
- Motion graphics skills for deadline-driven launch and social video work
- Proficiency in After Effects, Premiere Pro, Photoshop and Illustrator
- Hands-on use of AI creative tools such as Runway, Weavy or LTX Studio
- Strong sense of visual storytelling, composition, colour and typography
- Track record of building or upkeep of a sizable design system featuring motion components
Qualifications
- Experience in a fast-growing B2B company
- Knowledge of 3D animation tools such as Cinema 4D or Blender
- Working understanding of current audio and video formats and codecs
- Experience creating for global audiences with regional nuances
Core Skills
Benefits
- Share options through the employee share option program
- Learning programs and coaching
- Quarterly refresh days, an extended year-end break and a monthly wellbeing allowance
- Parental leave from day one
- A MacBook and a budget for a home workspace
- Five paid social impact days each year
- Medical insurance for employee and family (US and UK only)
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The listing gives San Francisco and is marked on-site.
What is the base salary?
The posting gives a US base salary range of $130,000 to $160,000, with equity and benefits in addition.
What experience is required?
The posting asks for seven or more years of design work in a marketing function and a portfolio of motion and video projects.
Which software is named?
The posting names the Adobe suite, 3D tools such as Cinema 4D and Blender, and AI tools such as Runway.
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