Opportunity at
SwiggyManager - Media Marketing
This full-time, on-site media marketing manager job is located in Bengaluru and sits at Swiggy. The holder is accountable for the paid brand media plan for…
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About This Role
This full-time, on-site media marketing manager job is located in Bengaluru and sits at Swiggy. The holder is accountable for the paid brand media plan for Instamart, coordinating with an outside media agency to deliver out-of-home, activation and below-the-line initiatives. Work covers integrated planning across digital, TV, print, outdoor, radio and emerging channels, along with annual and quarterly planning cycles and budget splits. The manager tracks campaign results, shifts spend…
Job Description
This full-time, on-site media marketing manager job is located in Bengaluru and sits at Swiggy. The holder is accountable for the paid brand media plan for Instamart, coordinating with an outside media agency to deliver out-of-home, activation and below-the-line initiatives.
Work covers integrated planning across digital, TV, print, outdoor, radio and emerging channels, along with annual and quarterly planning cycles and budget splits. The manager tracks campaign results, shifts spend to improve returns, and turns post-campaign findings into recommendations for later campaigns.
Daily collaboration involves creative, marketing, growth, category and analytics colleagues, plus vendor, publisher, platform and agency relationships where rates and partnership perks are negotiated. The ideal candidate has spent roughly six to seven years in agency or brand media, understands measurement and return on investment, and communicates ideas crisply to decision-makers.
Responsibilities
- Set the broad paid brand media direction for Instamart jointly with the agency
- Run out-of-home, innovation, activation and below-the-line campaign programmes
- Convert business targets into cross-channel media schedules covering digital, television, print, outdoor, radio and new formats
- Lead yearly and quarterly planning and decide how budgets are distributed
- Ensure each campaign is executed properly on every channel
- Track results, tune spending to improve return, and drive post-campaign reviews
- Coordinate day to day with analytics, growth, category, creative and marketing peers
- Manage vendor, publisher, platform and agency relationships, including rate and partnership negotiations
- Stay current on media trends and platform developments
Requirements
- Roughly six to seven years in an agency or brand media department
- Capacity to oversee sizeable budgets and intricate campaigns
- Strong command of media measurement, attribution and return calculations
- Sharp analytical and problem-solving capability
- Clear communicator who presents well
- Strategic outlook
Qualifications
- Background in out-of-home or activation campaigns, which would be a plus
- Experience across both digital and traditional media planning
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the Manager - Media Marketing role located?
The listing gives Bengaluru, India, and the role is on-site.
What experience is needed?
The posting asks for around 6 to 7 years in an agency or brand media team, with experience managing large budgets and complex campaigns.
Is this role full-time?
Yes, the posting is listed as full-time.
Is a salary stated?
No, the posting does not specify a salary or benefits.
Sample Interview Questions
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