Remote opportunity at
PointClickCareMarketing Automation Architect (CA)
The Marketing Automation Architect (CA) is a remote, full-time position, and the title carries the CA designation. The architect reports to the Director of Marketing Analytics…
Career Tools
About This Role
The Marketing Automation Architect (CA) is a remote, full-time position, and the title carries the CA designation. The architect reports to the Director of Marketing Analytics and Marketing Technology and sets the vision, architecture and governance for the company's marketing automation platform, which runs Adobe Marketo Engage. The aim is scalable, reliable and data-led engagement at every stage of the buyer journey. Partners include marketing, sales ops, revenue ops, IT,…
Job Description
The Marketing Automation Architect (CA) is a remote, full-time position, and the title carries the CA designation. The architect reports to the Director of Marketing Analytics and Marketing Technology and sets the vision, architecture and governance for the company's marketing automation platform, which runs Adobe Marketo Engage. The aim is scalable, reliable and data-led engagement at every stage of the buyer journey.
Partners include marketing, sales ops, revenue ops, IT, analytics and product marketing, all working to keep the martech stack secure and ready for what is next. The job covers platform strategy, governance, health and performance monitoring, and the retirement of technical debt. It also includes designing and delivering journey-based campaigns, lead nurturing, segmentation and reusable templates, and serving as the lead technical consultant for several internal groups.
On integrations, the architect keeps Marketo and Salesforce in sync, covering lifecycle logic, field mappings and data quality. Links to the webinar tool, event system, LeanData, live chat and content management platforms are maintained by this role Lead scoring and lifecycle models are reviewed and improved together with sales operations and analytics, aiming at better lead quality and pipeline results.
The architect mentors the marketing operations team and coordinates customer security and service communications with other groups. The posting asks for eight or more years of Marketo work in B2B enterprise settings and the Adobe Marketo Engage Certified Expert credential, which is either required or strongly preferred. No salary is given.
Responsibilities
- Establish the platform's target design, structure and multi-year plan for Adobe Marketo Engage
- Write governance and standards for the platform and look for structural improvements
- Design and deliver journey-based programs, lead nurturing, segmentation and reusable templates
- Keep the Marketo and Salesforce integration accurate, including synchronization and field mappings
- Keep integrations running for webinar tools, event systems, LeanData, live chat and CMS
- Refine lead scoring and lifecycle frameworks with sales operations and analytics
- Work with other departments on the wording and timing of customer security and service notices
- Mentor the marketing operations team and lead AI adoption and continuous improvement work
Requirements
- Bachelor's degree, diploma or an equivalent mix of education, certifications and experience
- Eight or more years of Adobe Marketo Engage administration and architecture in complex B2B settings
- Extensive experience with enterprise marketing automation strategy and scalable automation solutions
- Expert-level link-up of Marketo and Salesforce CRM with enterprise martech
- Experience establishing platform governance and operational best practices
- Track record leading joint efforts among marketing, sales ops, revenue ops and IT
- Adobe Marketo Engage Certified Expert certification, required or strongly preferred
- Strong analytical thinking, troubleshooting and clear communication
Qualifications
- Salesforce certification
- AI fluency, or use of Microsoft 365 Copilot to improve marketing operations
- Practical work with LeanData and with webinar and event technology
- Grounding in privacy rules such as CASL and GDPR, plus analytics, attribution and dashboards
Core Skills
Benefits
- Benefits begin on the first day of employment
- Retirement plan with employer matching
- Flexible paid time off
- Wellness resources and support programs
- Parental and caregiver leave
- Fertility and adoption assistance
- Learning and development support
- Employee assistance program
- Inclusion and allyship groups
- Employee recognition
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the Marketing Automation Architect (CA) role remote?
Yes. The listing describes it as remote and full time. The CA designation appears in the title.
What platform does the role manage?
The role manages Adobe Marketo Engage and its integration with Salesforce and other marketing technology systems.
Are privacy rules part of the work?
Working knowledge of CASL and GDPR is listed as a preferred experience item rather than a strict requirement.
Is a salary listed?
No. The posting does not state a salary.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
