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PointClickCareMarketing Automation Architect (US)
The Marketing Automation Architect (US) is a remote, full-time role that reports to the Director of Marketing Analytics and Marketing Technology. This architect shapes where the…
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About This Role
The Marketing Automation Architect (US) is a remote, full-time role that reports to the Director of Marketing Analytics and Marketing Technology. This architect shapes where the marketing operations and analytics groups go next on Adobe Marketo Engage, and oversees the wider automation setup. The architect mixes platform design, solution building, technical leadership and consulting. Responsibilities include setting platform governance and standards, spotting technical debt, and overseeing platform health, speed and…
Job Description
The Marketing Automation Architect (US) is a remote, full-time role that reports to the Director of Marketing Analytics and Marketing Technology. This architect shapes where the marketing operations and analytics groups go next on Adobe Marketo Engage, and oversees the wider automation setup.
The architect mixes platform design, solution building, technical leadership and consulting. Responsibilities include setting platform governance and standards, spotting technical debt, and overseeing platform health, speed and administration. The role designs programs built on customer journeys, lifecycle automation, nurture tracks, audience segments, forms and reusable templates, and acts as the lead technical consultant for marketing, sales ops and customer success groups.
Integration work is a major focus. Synchronization between Marketo and Salesforce, including lifecycle logic, field mapping and data quality, is the architect's responsibility, as are the connections to the webinar tool, event system, LeanData, live chat and content platforms. Scoring models and lifecycle frameworks also sit with this role, built alongside sales operations and analytics.
The architect mentors the marketing operations team, coordinates customer-facing security and service notices with other departments, and drives AI adoption. The posting requires eight or more years of Adobe Marketo Engage work in complex B2B environments, strong Salesforce integration skills, and the Adobe Marketo Engage Certified Expert credential, which is either required or strongly preferred.
Responsibilities
- Set the direction, structure and forward plan for the Adobe Marketo Engage platform
- Establish governance rules and standards for the platform and flag accumulated technical debt
- Build journey programs, nurture flows, audience segmentation, forms, landing pages and template libraries
- Own the Marketo and Salesforce integration, including field mappings and data integrity
- Look after integrations with the webinar tool, event system, LeanData, live chat and content platforms
- Hold responsibility for scoring models and lifecycle frameworks, working with sales operations and analytics
- Coordinate customer-facing security and service notices with other departments
- Mentor the marketing operations team and lead AI adoption efforts
Requirements
- Bachelor's degree, diploma or an equivalent mix of education, certifications and experience
- At least eight years running and designing Adobe Marketo Engage in intricate B2B settings
- Extensive experience designing marketing automation strategies, lifecycle programs and lead scoring frameworks
- Strong skill connecting Marketo to Salesforce CRM and other martech systems
- Demonstrated success setting platform governance and operational standards
- Background steering projects that span marketing, sales ops, revenue ops and IT
- Adobe Marketo Engage Certified Expert certification, required or strongly preferred
- Strong analytical mindset, troubleshooting skill and clear communication
Qualifications
- Salesforce certification
- AI fluency, or experience using Microsoft 365 Copilot to improve marketing operations
- Practical use of LeanData and of webinar and event tools beyond core admin work
- Familiarity with CASL and GDPR rules, along with analytics, attribution and dashboard building
Core Skills
Benefits
- Benefits begin on the first day of employment
- Retirement plan with employer matching
- Flexible paid time off
- Wellness resources and support programs
- Parental and caregiver leave
- Fertility and adoption assistance
- Learning and development support
- Employee assistance program
- Inclusion and allyship groups
- Employee recognition
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the Marketing Automation Architect (US) role remote?
Yes. The listing describes it as remote and full time.
Who does the role report to?
It reports to the Director of Marketing Analytics and Marketing Technology, according to the posting.
Is a certification necessary?
The posting requires the Adobe Marketo Engage Certified Expert credential or strongly prefers it.
How much experience is asked for?
The posting sets eight years of Adobe Marketo Engage work in complex B2B settings as the baseline.
Sample Interview Questions
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