Marketing Automation Manager - Canada, Spain, India

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About This Role

Storyblok operates as a headless CMS provider that assists marketers and developers in publishing structured content across websites, apps, AI search platforms, and other digital channels. Well-known global brands such as Oatly, Virgin Media O2, and TomTom utilize this technology for faster and broader market reach. The company is currently seeking a Marketing Automation Manager to take ownership of top-of-funnel marketing systems and campaigns. Operating inside the Revenue Operations division,…

Job Description

Responsibilities

• Build and execute list emails and sequences using Pardot and Knak
• Develop and manage Engagement Studio nurture programs across different customer segments and lifecycle stages
• Organize webinars end to end, handling registration forms, Zuddl to Pardot integration, reminders, and follow-ups
• Construct landing page forms, autoresponders, and form handlers on the Storyblok website
• Process inbound lead lists from events, paid social, and content syndication while managing the request queue intake, SLAs, and quality assurance
• Optimize campaigns by running tests on subject lines, content, and send times
• Administer Pardot and Salesforce connectivity, including users, field mapping, and campaign statuses
• Manage lead scoring, grading, lifecycle stages, and handoff rules for business development and account executives
• Maintain database cleanliness by handling deduplication, GDPR consent rules, data normalization, and suppression lists
• Write SQL queries and build reports for pipeline, funnel, and campaign performance

Requirements

• At least 4 years of experience working in marketing operations or marketing automation, preferably within a B2B SaaS environment
• Demonstrated expertise in Pardot administration such as the Salesforce connector, Engagement Studio, and form handlers
• Salesforce proficiency covering campaigns, reports, dashboards, and contact fields
• Hands-on experience building conversion-driven nurture programs
• Prior experience managing a high-volume request queue and deploying workflow automations using LLM tools and builders
• Practical background with enrichment tools like Clay, Apollo, or ZoomInfo along with working SQL knowledge
• Understanding of regional GDPR regulations and consent management

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, or a related field, or equivalent practical experience
• Demonstrated AI literacy with the ability to apply critical thinking and use AI tools to improve work quality and productivity

Core Skills

Benefits

• Monthly stipend to cover home internet and electricity expenses
• Initial home office equipment package including a laptop, monitor, and keyboard
• Home office furniture upgrade allowance or local co-working space membership following onboarding
• Paid sick leave, parental leave, 25 days of annual leave, and local national holidays
• Personal development fund allocated for books, courses, conferences, and materials
• Annual international team-building trips alongside regular virtual get-togethers
• Flexible work schedules designed around core work-life balance principles

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