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AngkasOnboarding Marketing Officer
Angkas operates a ride-hailing platform across the Philippines, offering safe, convenient, and reliable transportation with a network consisting of thousands of biker-partners and over eight million…
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About This Role
Angkas operates a ride-hailing platform across the Philippines, offering safe, convenient, and reliable transportation with a network consisting of thousands of biker-partners and over eight million downloads. The organization seeks an Onboarding Marketing Officer to manage driver lead generation activities across both digital platforms and offline environments. In this position, the professional will execute paid acquisition campaigns, coordinate field activations at transport hubs and community locations, nurture applicants to ensure…
Job Description
Angkas operates a ride-hailing platform across the Philippines, offering safe, convenient, and reliable transportation with a network consisting of thousands of biker-partners and over eight million downloads. The organization seeks an Onboarding Marketing Officer to manage driver lead generation activities across both digital platforms and offline environments. In this position, the professional will execute paid acquisition campaigns, coordinate field activations at transport hubs and community locations, nurture applicants to ensure onboarding attendance, and track funnel performance data. This job suits individuals with experience in digital and field marketing who are comfortable combining desk-based campaign management with regular on-site visits to terminals and community spots.
Responsibilities
- Manage, monitor, and optimize paid acquisition campaigns across platforms like Meta, Google, and TikTok to attract driver applicants
- Collaborate with the Creatives team to produce ad copy, visuals, and video materials targeted at driver audiences
- Support organic lead generation through social media content, community engagement, and referral programs
- Plan and execute field activations at transport hubs, gas stations, terminals, and motorcycle shops
- Build and maintain relationships with local partners such as motorcycle dealers and rider groups
- Handle on-ground collateral and coordinate logistics for onboarding drive events
- Execute follow-up sequences using SMS, calls, and messaging apps to convert registered leads into attendees
- Maintain and update lead tracking data by source, stage, and status
- Coordinate with Operations to align lead flow with onboarding capacity and session schedules
- Prepare weekly and daily performance summaries and conduct market and competitor scans
Requirements
- Two to four years of background in lead generation, digital marketing, field marketing, or growth within a service platform, marketplace, logistics, or ride-hailing company
- Working proficiency with at least one paid media platform including Meta Ads Manager, TikTok Ads, or Google Ads
- Willingness and comfort in performing field work involving regular visits to community events, onboarding sites, and transport hubs
- Strong organizational skills and attention to detail to manage multiple simultaneous campaigns and activations
- Strong communication abilities in both English and Filipino to interact naturally with community partners and motorcycle riders
- Proficiency in spreadsheets and comfort working with data to analyze funnels and campaign results
Core Skills
Benefits
- Work flexibility
- Work-life balance
- Free meals
- Gym access
- Career advancement and promotion opportunities
- Competitive salary with opportunities for pay increases
- Start-up team environment
- Multicultural workplace
- Modern tools and technology
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
The posting specifies that this is a full-time position.
Is remote work allowed?
The job description notes that Angkas provides flexibility where employees may work onsite, remotely, or in a hybrid setup.
What experience is required to apply?
Candidates must have two to four years of experience in digital marketing, lead generation, field marketing, or growth, preferably within a marketplace, ride-hailing, logistics, or service platform.
What is the salary for this position?
The salary is not stated in the job posting, though it mentions a competitive salary with opportunities for pay increases.
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